Position: Communication Specialist / Social Media

Duration: 3/11/2024 - 9/10/2025

Location: Brooklyn, NY (Hybrid Remote)

PART TIME (20 hrs/week)

The communications team is driven by ideas, storytelling and impactful ways to gain attention through all media touch points. The person in this role will have an influential voice in crafting these plans and strategies across our social presence and reporting back on the impact.

A successful Social Media and Analytics Specialist will:

Strategize, manage, and operate social media for Facebook, Twitter, YouTube, Instagram, LinkedIn, websites, and others

Build a robust network and audience across the nonprofit industry

Develop content and a strategic posting strategy across all social media channels

Provide social and digital support to promote and manage events across all Senior Planet geographies and advocacy campaigns

Optimize social media platforms including paid social, with an eye towards innovation and evolving use of platforms, working with ** paid advertising teams

Engage with participants and others through feedback loops on social media

Achieve, measure and report strong engagement and outcomes through metrics on all channels

Ensure equitable storytelling and asset-based framing as part of commitment to racial, social and environmental equity

The Essentials:

3-5 years of experience minimum in communications and/or social media

The desire to work in a fast-paced, self-directed, and data-driven environment with a high-performance team

Experience with communications skills including accurate and compelling written communication particularly in social and digital media.

Familiarity with Hootsuite and social media platforms including Facebook, Instagram, Twitter, and LinkedIn

Experience in analytics and reporting social media statistics

Experience building, growing and managing social media channels

Experience in fostering diversity, equity and inclusion

Obsessive organization and a sharp eye for detail

Ability to manage multiple requests and projects

The Extras:

Proficiency in Wordpress, Mailchimp, and Adobe Suite, including Photoshop, Illustrator, and InDesign

Strong design sensibility and eye for design

Familiarity with aging and tech industry conferences, journals, and opportunities

Experience with advocacy campaigns that use social media to motivate action

Multi-cultural or cross-cultural experience including ability to use social media to connect with diverse audiences

Multi-lingual skills are very desirable!