4 Mgr eCommerce Marketing Jobs in Westlake, OH
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Mgr eCommerce Marketing
$100k-132k (estimate)
Full Time | Print & Book Publishing
2 Months Ago
American Greetings is Hiring a Mgr eCommerce Marketing Near Westlake, OH
This is a hybrid role, working out of our Creative Studios in Westlake, Ohio. As such, we will focus on candidates who currently reside in Northeast Ohio.
American Greetings is looking for an eCommerce Marketing Manager who will be responsible for managing the day-to-day activities associated with marketing, advertising, and promotion-based campaign on all 3rd party retailer platforms (non-D2C). This position is a hands-on, working manager role that is also expected to contribute to the longer-term strategic direction of our ecommerce marketing capabilities. The ideal candidate will also assist the Director - Consumer Engagement in managing agency and other retailer partners on an as-needed basis.
Experience is required in bid-auction campaign activation and optimizations, using digital shelf tools and data visualization tools to manage overall effectiveness of campaigns, and leveraging data to make decisions that deliver on revenue and profitability goals.
Overall success in this position will require collaborating daily with Associates across a wide array of functions and/or departments (e.g., omnichannel, commercial, merchandising, product, shopper marketing, demand planning, and operations/logistics teams).
ESSENTIAL DUTIES & RESPONSIBILITIES:
* Assists in managing relationships with our day-to-day retailer media group contacts and agency partners to ensure flawless execution.
* Optimizes marketing return on investment across the marketing portfolio (e.g., paid, SEO/organic, demand side platforms (DSP), retail media, etc.)
* Manages pacing and performance of multimillion-dollar media investment plan and optimize to deliver sales, market share, share of shelf, and media efficiency targets (return on investment, cost-per-click, etc.)
* Manages, coaches, and develops a team of Marketing Analysts
* Assists and participates in business reviews & retailer media capabilities assessments
* Develops and implements test and learn plans to continuously improve the effectiveness of our marketing, advertising, and promotion-based efforts in support of ecommerce
* Partners with broader media/shopper team to share tactical learnings and best practices and upcoming initiatives
* Continuously innovates and develops forward thinking ideas as retailer capabilities evolve
* Shares and captures the best demonstrated practices; builds strong relationships with internal and external partners.
* Other duties and responsibilities to be added as needed.
This company is an equal opportunity employer and makes employment decisions without regard to race, gender, disability or protected veteran status. We desire to place a priority on referrals of protected veterans. EOE M/F/disability/vet VEVRAA Federal Contractor
American Greetings is looking for an eCommerce Marketing Manager who will be responsible for managing the day-to-day activities associated with marketing, advertising, and promotion-based campaign on all 3rd party retailer platforms (non-D2C). This position is a hands-on, working manager role that is also expected to contribute to the longer-term strategic direction of our ecommerce marketing capabilities. The ideal candidate will also assist the Director - Consumer Engagement in managing agency and other retailer partners on an as-needed basis.
Experience is required in bid-auction campaign activation and optimizations, using digital shelf tools and data visualization tools to manage overall effectiveness of campaigns, and leveraging data to make decisions that deliver on revenue and profitability goals.
Overall success in this position will require collaborating daily with Associates across a wide array of functions and/or departments (e.g., omnichannel, commercial, merchandising, product, shopper marketing, demand planning, and operations/logistics teams).
ESSENTIAL DUTIES & RESPONSIBILITIES:
* Assists in managing relationships with our day-to-day retailer media group contacts and agency partners to ensure flawless execution.
* Optimizes marketing return on investment across the marketing portfolio (e.g., paid, SEO/organic, demand side platforms (DSP), retail media, etc.)
* Manages pacing and performance of multimillion-dollar media investment plan and optimize to deliver sales, market share, share of shelf, and media efficiency targets (return on investment, cost-per-click, etc.)
* Manages, coaches, and develops a team of Marketing Analysts
* Assists and participates in business reviews & retailer media capabilities assessments
* Develops and implements test and learn plans to continuously improve the effectiveness of our marketing, advertising, and promotion-based efforts in support of ecommerce
* Partners with broader media/shopper team to share tactical learnings and best practices and upcoming initiatives
* Continuously innovates and develops forward thinking ideas as retailer capabilities evolve
* Shares and captures the best demonstrated practices; builds strong relationships with internal and external partners.
* Other duties and responsibilities to be added as needed.
This company is an equal opportunity employer and makes employment decisions without regard to race, gender, disability or protected veteran status. We desire to place a priority on referrals of protected veterans. EOE M/F/disability/vet VEVRAA Federal Contractor
Job Summary
JOB TYPE
Full Time
INDUSTRY
Print & Book Publishing
SALARY
$100k-132k (estimate)
POST DATE
03/13/2024
EXPIRATION DATE
05/11/2024
WEBSITE
americangreetings.com
HEADQUARTERS
CLEVELAND, OH
SIZE
15,000 - 50,000
FOUNDED
1906
TYPE
Private
CEO
JOE ARCURI
REVENUE
$500M - $1B
INDUSTRY
Print & Book Publishing
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About American Greetings
American Greetings is an Ohio-based greeting card producing company that designs and distributes greeting cards, paper cards, digital greetings, gift wrap and party products.
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