Job Title: Creative Director

Location: Chattanooga, TN

Job Type: Full-time

About Us: At American Bicycle Group we believe there’s nothing more enjoyable than creating the best. The fastest road and triathlon bikes, the wildest bikes for dirt and gravel—designed and assembled in Tennessee, using globally sourced materials—and top-of-the-line performance swim gear. Your next challenge awaits!

Position Overview: We are seeking a Creative Director to lead our creative team and oversee the development of visual assets across various digital channels. The ideal candidate will have a deep understanding of digital design principles as they apply both to performance marketing as well as brand building, strong leadership skills, and a passion for cycling. This role will involve managing an in-house production team and driving a cultural shift to mobile first design and UX thinking. This is an on-site role located at our Chattanooga, TN headquarters.

Key Responsibilities:

Creative Direction and Strategy:

• Establish brand identity for each in house brand at ABG, in alignment with ABG strategic direction
• Support brand identify with a functional style guide that can be used internally and externally
• Elevate the visual appeal and user experience across our digital landscape and performance marketing channels

Team Management and Leadership:

• Lead and mentor an in-house production team, including designers, photographers, and videographers
• Foster a collaborative and innovative work environment that seeks opportunity for change, and rewards innovation, growth and productivity
• Ensure performance marketing teams are supplied with creative assets proactively and in response to short term market demands

Agency Collaboration and Oversight:

• Serve as the primary stakeholder for creative deliverables contracted through agencies engaged in projects with ABG
• Provide clear direction and feedback to the agency to ensure the timely delivery of high-quality assets that align with our brand guidelines and standards

UX/UI Innovation and Mobile Migration:

• Drive the integration of UX/UI principles into the creative process, ensuring that our digital experiences are intuitive, user-friendly, and high performing
• Successfully deliver UXI designs that enable customer engagement on mobile platforms, optimizing for performance, responsiveness, and usability

Project Execution:

• Develop a cultural bias for action, leveraging MVP principles in digital creative projects, and giving the team freedom to innovate at a high pace
• Oversee the planning, execution, and delivery of creative projects, ensuring that they are completed on time, within budget, and in alignment with brand standards
• Coordinate with internal stakeholders and external partners to understand and communicate requirements, establish timelines, and manage expectations throughout the creative process

Qualifications:

• Proven experience as a Creative Director or in a similar leadership role, preferably within the cycling or outdoor recreation sectors.
• A demonstrated passion for the active outdoor and cycling markets, and a proven history of self education and immersion in the markets you’ve served.
• Strong portfolio showcasing both demand generation and brand work, with a focus on mobile user experience.
• Excellent leadership and team management skills, with the ability to inspire and motivate creative professionals.
• Proficiency in design software and tools, as well as a solid understanding of design principles and trends.
• Experience working with interactive agencies and managing web development projects is highly desirable.
• Bachelor's degree in design, marketing, communications, or a related field (preferred).

If you are a dynamic and experienced professional with a passion for marketing and product management in the cycling and triathlon space, we invite you to join our team at ABG. Be a key player in shaping the success of our brands and contributing to the growth of our business. Apply now and become an integral part of our exciting journey!

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Experience:

• Marketing Leadership: 3 years (Preferred)

Ability to Commute:

• Chattanooga, TN 37406 (Preferred)

Work Location: In person