Position Overview:

We are seeking an Art Director to oversee the development of visual assets across various digital channels. The ideal candidate will have a deep understanding of digital design principles as they apply both to performance marketing as well as brand building, strong leadership skills, and a passion for cycling. This role will involve managing an in-house production team and driving a cultural shift to mobile first design and UX thinking as we build our D2C business model and grow our brands.This is an on-site role located at our Chattanooga, TN headquarters.

Key Responsibilities:

Visual Direction and Strategy:

• Strengthen brand identity for each in house brand at ABG, in alignment with ABG strategic direction
• Support brand identify with a functional style guide that can be used internally and externally
• Elevate the visual appeal and user experience across our digital landscape and performance marketing channels

Team Management and Leadership:

• Manage and set visual direction for an in-house production team, including designers, photographers, and videographers
• Foster a collaborative and innovative work environment that seeks opportunity for change, and rewards innovation, growth and productivity
• Ensure performance marketing teams are supplied with creative assets proactively and in response to short term market demands

UX/UI Innovation and Mobile Migration:

• Drive the integration of UX/UI principles into the creative process, ensuring that our digital experiences are intuitive, user-friendly, and high performing
• Successfully deliver UXI designs that enable customer engagement on mobile platforms, optimizing for performance, responsiveness, and usability.

Project Execution:

• Develop a cultural bias for action, leveraging MVP principles in digital creative projects, and giving the team freedom to innovate at a high pace
• Oversee the planning, execution, and delivery of creative projects, ensuring that they are completed on time, within budget, and in alignment with brand standards
• Coordinate with internal stakeholders and external partners to understand and communicate requirements, establish timelines, and manage expectations throughout the creative process

Qualifications:

• Proven experience as an Art Director within the cycling or outdoor recreation sectors.
• A demonstrated passion for the active outdoor and cycling markets, and a proven history of self education and immersion in the markets you’ve served.
• Strong portfolio showcasing both demand generation and brand work, with a focus on mobile user experience in the D2C space.
• Excellent leadership and team management skills, with the ability to inspire and motivate creative professionals.
• Proficiency in design software and tools, as well as a solid understanding of design principles and trends.
• Experience working with interactive agencies and managing web development projects is highly desirable.
• Bachelor's degree in design, marketing, communications, or a related field (preferred).

Job Type: Full-time

Ability to Commute:

• Chattanooga, TN 37406 (Preferred)

Ability to Relocate:

• Chattanooga, TN 37406: Relocate before starting work (Preferred)

Work Location: In person