Overview

Responsible for the media buying of the organization and media placement strategy in all markets within the current footprint. Develops and implements media plans with various media groups. Ensures strategies are cohesive with marketing campaigns, synchronizes with proposed launch dates and effectively targets strategic demographics data for various campaigns, products and services. Leverages data and market research from various sources (both internal and external) to negotiate appropriate placement opportunities for Credit Union marketing. 

Fosters productive business relationships with key contacts and stakeholders at various media groups within each market. Stays abreast of strategic opportunities and evaluates proposals from media companies for potential fit with current strategic objectives. Provides relevant and key competitive insights in each market. 

Regularly coordinates with other internal departments to ensure timely and effective activation takes place of marketing strategies. Ensures delivery deadlines and relevant design specs and details are appropriately communicated to internal design team. Works with Public Relations to collaborate on paid media appearance dates, proposed discussion topics and talking points. May assist during times of crisis connecting Credit Union representatives with appropriate media management personnel. Conveys dates and details of media opportunities that involve community outreach efforts or potential charitable contributions with our Events Management Department and/or Charitable Foundation staff. Assists in planning of these joint initiatives and events. Attends coordination meetings with other marketing leadership to align plans and analysis. 

Reports on media placement in each market and performance metrics related to each campaign and media buy. Provides ROI statistics related to organizational objectives. Incorporates any relevant market data that Credit Union leadership should be aware of. Keeps record of signed agreements and finalized proposals. 

Provides relevant data to assist in budget planning and forecasts. Manages and maintains media buying budget including updated dashboard reflecting funds earmarked for future media schedules and campaigns. Processes and codes invoices through appropriate accounting software.

Responsibilities

Qualifications

Training/Education/Certification: 

• Bachelor’s degree preferred in Business, Marketing, Communication and/or a related field 

Required Knowledge: 

• Complete knowledge of Credit Union products, services, systems, policies, and procedures 
• Understanding of advertising and media standards in local markets 
• Business and management knowledge 
• Understanding of analysis techniques, models, and reporting 
• Knowledge of media performance management 
• Negotiation and contract management
• Identifying and mitigating potential reputation risk 
• Awareness of the competitive landscape 

• Strong interpersonal and relationship building skills 
• General understanding of marketing strategy 

Experience Required: 

• Five plus years’ applicable experience in a marketing or advertising role 
• Two plus years supervisory responsibility 

Skills/Abilities: 

• Excellent analytical abilities 
• Familiarity with creating reports and interpreting data 
• Strong desire to continuously enhance media buying approach 
• Outstanding verbal and written communication and presentation skills 
• Proven ability to collaborate, lead and influence cross-functional teams 
• Results based focus 
• Excellent interpersonal and organizational skills 
• Ability to build relationships of trust 
• Strong project management skills and ability to meet deadlines 
• Outstanding leadership abilities 
• Strong critical thinking and problem-solving abilities 
• Keen decision-making skills 
• Exceptional creative abilities 
• Sharp technical skills 

• Proficient in Excel, PowerPoint, and Word 
• Familiar with Nielsen, WorkFront, Adobe, Google Analytics, Tableau and/or other media data and reporting platforms