As a Content and Email Marketing Manager at Amen Clinics, you'll play a vital role in our marketing team, driving our content and email marketing strategies with the intention of driving traffic, leads and enhancing organic search engine optimization (SEO) efforts. You'll be responsible for planning, executing, and optimizing content and email campaigns, which includes working with our writers, designers and have a solid understanding of Email Service providers to create and schedule multiple emails per week. Your passion for marketing and commitment to staying updated with industry trends will be crucial in promoting and engaging our target audience effectively.

Who We Are:

Amen Clinics is one of the largest and most respected mental health private practices in the country. Our team is composed of the country’s most talented psychiatrists, psychologists, psychotherapists, and compassionate healers. Our marketing team works in a collaborative environment and are passionate about mental health.

Essential Duties and Responsibilities:

Content Marketing:

• Craft and execute a comprehensive content marketing strategy in alignment with our company's strategic goals.
• Lead the way in curating, editing, and publishing captivating content across diverse digital platforms, from engaging blogs, to eBooks, listicles, video, social media posts, and many other types compelling materials.
• Collaborate closely with our talented writers and design team to bring your ideas to life, creating visually stunning infographics and visuals.
• Keep a finger on the pulse of industry trends, ensuring our content remains current, relevant, and competitive.

Email Marketing:

• Implement impactful email marketing campaigns that spotlight our products, services, and content with the intention of driving relevant traffic to our website.
• Master the art of email list segmentation, using customer behaviors like past engagement and website interactions to deliver the right messages to the right people.
• Dive into the data to track and analyze campaign results, from open rates to click-through rates and conversions.
• Maintain meticulous adherence to email best practices and regulations (e.g., CAN-SPAM Act).
• Consistently cultivate an irresistible brand voice across all email communications.

Collaboration and Team Leadership:

• Forge strong connections with our team, including others in marketing, as well as other departments, including operations, clinic directors, and clinic outreach managers.
• Lead a team of content creators (writers, designers, video production) and others in the marketing team to providing them with invaluable feedback and guidance to nurture a culture of continuous growth and improvement.
• Utilizing Project Management Software and keep the team up-to-date with projects.

Qualifications and Requirements: 

• A bachelor's degree (Ideally in Marketing, Communications, or Journalism)
• 3-5 years of experience in content marketing and email marketing.
• Proficiency in email marketing software (Klaviyo Preferred)
• Superb writing and editing skills with an eagle eye for detail.
• The analytical prowess to decipher web traffic and email campaign metrics.
• Adeptness with SEO, keyword research, and the invaluable insights of Google Analytics.

• Be a team player and bring innovation to the table in the fast-moving industry.
• Ability to work both independently and in a team-oriented, collaborative fast-paced, results-driven environment

• Exceptional organizational and time-management abilities.

• Proficient with Microsoft Office Suite

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Frequent typing and viewing of computer screen.
• Frequent use of hand and fingers with machines, such as computer, copier, fax machine, scanner, and telephone.
• Frequent hearing, listening, and speaking by telephone and in person.
• Occasionally required to stand, walk, reach with hands and arms, stoop, or bend.
• Occasionally required to lift objects up to 15lbs. with the ability to lift multiple times per day.

Work Environment:

This position is a remote position so you should have the appropriate accommodations for being able to work at home, including WiFi, and a quiet appropriate environment for working. It will be required to be able to take work calls from your environment, including Zoom and Google Meet.

You may also be asked to come into the office. The work environment described here are representative of those that an employee encounters white performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Work indoors in temperature-controlled environment.
• The noise level is usually moderate.