AMDA College of the Performing Arts, with campuses in New York City and Los Angeles, is one of the foremost post-secondary performing arts schools in the country. AMDA offers undergraduate degree, graduate degree and certificate programs with numerous areas of focus which provide options for multiple paths of study at both campus locations.We are seeking a creative, motivated, and highly collaborative individual to join us as a Digital Communications Manager for the Media Communications Department at our Los Angeles campus.Position Summary:

The Digital Communications Manager supports the Director in achieving the goals and objectives of the Media Communications Department. This team member carries responsibility for integrating promotional elements into marketing and maximizing communications channels to ensure the proper message is delivered to prospects, students, customers, internal stakeholders, and constituents. The Digital Communications Manager also interfaces with various AMDA departments to ensure accuracy, timeliness, and efficiency.

Responsibilities:

The Digital Communications Manager’s primary responsibilities include, but are not limited to the following:

• Plan and execute all SEM across AdWords, Bing, and Yahoo! Gemini
• Oversee conversion analytics and utilize ROAS and alternate bid strategies
• Structure and plan digital and video marketing campaigns on GDN and/or other DSPs
• Develop and execute a segmented remarketing strategy across search (RLSA), display, and video 
• Create landing pages and optimize toward conversions
• Managing and creating content for our AMDA News blog
• Design, organize and carry out email campaigns through ESP
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Identify trends and execute SEO campaigns 
• Plan, execute, and measure experiments and conversion tests
• Analyze and oversee call tracking software 
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and optimize digital campaigns to leverage ad spend

Minimum Qualifications:

• Bachelor's degree in a related field required.
• Minimum of 5-7 years of experience in a related field.
• Proven working experience in digital marketing
• Demonstrable experience planning, executing and managing search, display, and video 
• Experience in creating and optimizing landing pages (Unbounce and LeadPages)
• Knowledge of digital marketing tools and techniques, including an understanding of social media, web analytics, SEO, A/B testing, tagging, and campaign management
• Google Analytics and AdWords certification preferred
• Working knowledge of Google AdWords Editor, Tag Manager, Search Console, and Data Studio
• Familiarity with Marin Software and MailChimp is preferred
• Working knowledge of HTML
• Experience with call tracking software preferred
• Strong analytical skills and data-driven thinking
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Proficiency with Microsoft Office Suite, especially Outlook, Word, and Excel

To apply for this position, please submit a resume and cover letter.

COVID19 Vaccine Policy:

AMDA has a mandatory COVID-19 vaccine policy for all employees who will be working on campus. For information regarding requests for religious or medical accommodations, please contact the Human Resources Department at LAHumanResources@amda.edu

Diversity and Qualifications:

- AMDA is fully committed to diversity, inclusivity, and equity throughout the teaching and learning process. We encourage applications from individuals who have extensive experience working with students from diverse backgrounds.

- Successful candidates will have a sensitivity to, and understanding of, the diverse academic, socioeconomic, cultural, gender identity, sexual orientation, and ethnic backgrounds of our students, including disabilities that may affect students' development and learning styles.

- Members of traditionally underrepresented groups are encouraged to apply.

AMDA is proud to be an EOE employer M/F/D/V.