As the Marketing Manager for Digital Media at Amaira Med Spa & Surgical, you will work closely with the marketing team to spearhead the strategy and execution of digital campaigns and initiatives in support of growing clinic locations and service offerings. You will play a pivotal role interfacing to ad platforms and serve as the main marketing point person for all things paid digital media campaigns. You will be responsible for ensuring the digital media campaigns are executed to achieve success in terms of our lead generation activities, brand awareness, and associated conversion metrics.

Responsibilities:

· Create, manage, and optimize digital media campaigns across our Med Spa and Surgical lines of business across Google, Meta, and TikTok.

· Analyze the performance of PPC campaigns and adjust strategies accordingly.

· Track, report, and provide analysis on all performance metrics for paid marketing campaigns, this includes internal and external/competitor strategy analysis.

· Communicate campaign performance to Head of Marketing and internal team members.

· Provide actionable insights and analysis of paid search performance.

· Keep up to date with PPC best practices, keyword research tools and industry research.

· Track, measure, and drive continuous performance of paid digital marketing campaigns.

· Collaborate with agency resources to remove any friction in the paid media landing page and booking process and ensure all landing pages are optimized for performance marketing.

Qualifications:

• 2-3 years of paid digital media experience delivering ROI-focused campaigns.
• Experience working for a consumer brand that generates digital leads or interests as an integral part of the marketing funnel.
• Experience working with a digital agency.
• Google AdWords and Google Analytics certification is required; Fluent in PPC concepts and experience working with meta and/or google paid ads.
• Excellent verbal and written communication skills with the ability to influence others.
• Self-motivated, detail-oriented, and able to prioritize daily work efficiently.

Job Type: Full-time

Pay: $50,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Experience level:

• 2 years
• 3 years
• 4 years
• 5 years

Schedule:

• Monday to Friday

Application Question(s):

• Do you have experience with generating leads for a multi-location business?

Experience:

• Google AdWords: 2 years (Required)
• Facebook- Instagram Advertising: 2 years (Required)

License/Certification:

• Google AdWords Certification (Required)

Work Location: In person