Overview

Want to manage, design, and deliver impactful paid media campaigns for a Fortune 200 Company with some of the most iconic brands? If you have a bachelor’s degree with five years’ experience in paid digital marketing, we want to speak with you! We are currently seeking an Associate Manager, Emerging Channels to join the Consumer Experience Organization (CXO) in Richmond, VA. We are open to remote work arrangements.

As an Associate Manager, Emerging Channels you will craft and deliver paid digital marketing campaigns to support enterprise business objectives. Your expertise will facilitate channel optimization and improvement of our existing digital marketing capabilities.

What you’ll be doing:

• Developing, executing, and optimizing paid media campaigns, for multiple brands, from conception to launch
• Working cross-functionally to align channel and campaign strategies across the organization
• Providing ongoing actionable insights into campaign and channel performance to relevant business partners
• Defining, measuring, and evaluating relevant paid media performance metrics
• Partnering with senior leadership, suppliers, and cross-functional partners to establish media buy strategies and authorizations for multiple paid digital platforms (CTV, OLV, display, and paid search)
• Overseeing and managing enterprise paid media budget
• Collaboratively inspecting and enhancing audience targeting capabilities and ensure channel marketing compliance
• Maintaining knowledge of industry best practices and new technologies

What we want you to have:

• Bachelor’s Degree and 5 years of relevant work experience
• Master's Degree is preferred but not required
• Demonstrated experience of digital marketing, specifically: CTV, display and paid search
• Experience managing multiple agency relationships
• Ability to develop and communicate data-driven decisions
• Strong sense of curiosity and passion to learn, self-starter, comfortable questioning the status quo and suggesting alternative solutions
• Consumer centric mentality; passion for developing a positive and strong relationship between the consumer and our brands
• Ability to work autonomously and collaborate effectively across functions, inclusive of strong communication skills (written and oral)
• Successfully lead implementation of ideas through proof of concept
• Knowledge and experience performing tests with the paid digital channel to facilitate rapid optimization

In addition to the opportunity to apply and develop your skills toward key business objectives, we offer an excellent compensation package including a competitive base salary, comprehensive health/vision/dental insurance, participation in our deferred profit sharing and incentive compensation programs as well as a relocation assistance package.

Sponsorship
Immigration Sponsorship is not available for this role.
Company Overview
Altria has a leading portfolio of tobacco products for U.S. tobacco consumers 21 . Our tobacco companies – which have been the undisputed market leaders in the U.S. tobacco industry for decades – include some of the most enduring names in American business. In combustibles, we own Philip Morris USA, the maker of Marlboro cigarettes and John Middleton, manufacturer of Black & Mild cigars. Our smoke-free portfolio includes ownership of U.S. Smokeless Tobacco Company, the maker of Copenhagen and Skoal, and Helix Innovations, the maker of on! oral nicotine pouches. Additionally, we have a majority-owned joint venture with JT Group, Horizon Innovations, for the U.S. marketing and commercialization of heated tobacco stick products. Through a separate agreement with Philip Morris International, we have the exclusive U.S. commercialization rights to the IQOS* Tobacco Heating System® and Marlboro HeatSticks® through April 2024. Our equity investments include Anheuser-Busch InBev SA/NV, the world’s largest brewer and Cronos Group, a leading Canadian cannabinoid company. Each Altria company is an equal opportunity employer. We are committed to providing individuals with criminal records, including formerly incarcerated individuals and individuals with conviction records, a fair chance at employment. Learn more about Altria at www.altria.com and follow us on Twitter, Facebook and LinkedIn