The Content Marketing Specialist responsible for developing, planning, and implementing the Strategic Marketing's overall content strategy.

Their responsibility is to manage the creation and production of marketing content and assets both online and offline to promote the brand and generate leads of the assigned product and / or solution, globally.

Activities include Global product launch activities and integrated campaigns comprised of advertising, media production, collateral, email marketing, digital communications, and trade show activities.

• Develop global B2B communication concepts for products and solutions in the area of Glaucoma and Retina diagnostics , in close collaboration with Strategic Marketing and further internal stakeholders.
• Define global communication approaches and messaging based on customer insights and competitive monitoring and validate with our target group of ophthalmologists.
• Set up and roll out of global multichannel lead generation and traffic gen campaigns with focus on digital (website, email automatization, social media) including concept and execution of campaign assets and clinical content collaterals.
• Develop and execute product websites including SEO and SEA concept.
• Project management and end-to-end management of internal approval processes.
• Closely monitor the success of the activities, defining KPIs and setting up corresponding dashboards.
• Work closely together with internal stakeholder teams like Strategic Marketing, Product Management, Professional Education, Brand guideline team.
• Brief and supervise external partners (creative agencies, media agencies, production companies) , negotiate competitive project bids and manage budget and timelines.
• Inform and align with local counterparts in the countries on campaign activities, support localization and identify potential needs for modification of material.
• Bachelor's degree in business, Marketing, Journalism, Communication or Media science or similar educatio n.
• Minimum 5 years of relevant professional experience in a global marketing communication role in B2B , medical device marketing preferred.
• Solid understanding in Communication strategies, Customer insights, Marketing automation, Website performance, Analytics tools, SEO and social media.
• Excellent written and verbal communication skills.
• Result driven with strong project management skills and able to multi-task under pressure.
• Team player with strong networking skills and the ability to manage up and across organization.

This position is eligible for a performance bonus. ZEISS also offers robust benefits, including medical plans, retirement savings plan and paid time off.

Your ZEISS Recruiting Team : Jo Anne Mittelman Zeiss provides Equal Employment Opportunity without unlawful regard to an Applicants race, color, religion, creed, sex, gender, marital status, age, national origin or ancestry, physical or mental disability, medical condition, military or veteran status, citizen status, sexual orientation, pregnancy (includes childbirth, breastfeeding or related medical condition), genetic predisposition, carrier status, gender expression or identity, including transgender identity, or any other class or characteristic protected by federal, state, or local law of the employee (or the people with whom the employee associates, including relatives and friends).

Last updated : 2024-05-20