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Brand Manager
$103k-140k (estimate)
Full Time 1 Month Ago
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Alliance Consumer Group is Hiring a Brand Manager Near Fort Worth, TX

The incumbent will oversee the overall image of a Nutritional Wellness brand and its product portfolio by executing a brand strategy and guiding a team of NPD, manufacturing, marketing & sales leaders. This extends from increasing the profitability of existing products to developing new products for Alliance Consumer Group and the brands portfolio. This role manages a product idea through commercialization and owns the financial responsibility of the brands P&L. A brand manager must be able to communicate with all areas of the company, working closely with peers and cross functional leaders to define go-to-market strategies and help the organization understand product positioning and how it fits as part of channel strategy.
Essential Duties, Functions and/or Responsibilities:
  • Oversee daily department functions / operations
  • Driving strategic brand growth via existing and new categories
  • Work with management team to develop brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short-and-long term success
  • Monitor and measure efforts to team / vendors
  • Actively managing brand P&L including the approvals of price and promotion
  • Manage SKU portfolio / item master
  • Life cycle management of product portfolio
  • Leverage understanding of consumer/shopper motivations and behaviors to develop winning marketing plans and help steer portfolio management across brand
  • Heavily involved in the process of launching new creatives from start to finish
  • Develop go-to-market strategy and launch schedule for brand
  • Direct and manage team on visual identity and messaging execution on broad scope items (website, social media posts, digital ads, etc)
  • Partner with Marketing to create and manage signage, literature, promotional materials, landing pages, and other applicable items to support daily sales efforts and initiatives
  • Liaison with sales team leaders on a regular basis to meet customer needs and requirements
  • Manage product line pricing by customer type and promotion
  • Provide weekly/monthly/quarterly and annual business narratives as required
  • Manage commercialization workflow through Adobe Workfront
Education and/or Work Experience Requirements:
  • Bachelor of Science degree in Fine Arts and/or Marketing or equivalent creative development and management experience required and/or equivalent experience
  • Minimum of 3 years’ experience in marketing and/or product development or brand management in Nutritional Wellness, Supplements and/or Beverage.
  • Demonstrated expertise in financial acumen
  • Proven record of driving change, challenging status-quo and delivering business results
  • Detail-oriented, deadline driven, and able to handle a high-volume workload
Physical Requirements:
  • Ability to safely and successfully perform the essential job functions consistent with the ADA, and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards.
  • Ability to maintain regular, punctual attendance consistent with the ADA, and other federal, state and local standards

Job Summary

JOB TYPE

Full Time

SALARY

$103k-140k (estimate)

POST DATE

04/07/2023

EXPIRATION DATE

05/21/2024

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The job skills required for Brand Manager include Initiative, Marketing Plans, Brand Management, Promotion, Product Development, Pricing, etc. Having related job skills and expertise will give you an advantage when applying to be a Brand Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Brand Manager. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Brand Manager positions, which can be used as a reference in future career path planning. As a Brand Manager, it can be promoted into senior positions as a Category Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Brand Manager. You can explore the career advancement for a Brand Manager below and select your interested title to get hiring information.

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If you are interested in becoming a Brand Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Brand Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Brand Manager job description and responsibilities

Brand managers use customer and trend research to create strategies that will change how people perceive the brand.

02/07/2022: Stockton, CA

Brand managers work to ensure that a brand remains recognisable, up to date and exciting to customers.

01/20/2022: Trenton, NJ

Brand managers plan ways to promote – and change the public perception of – brands.

02/19/2022: Gary, IN

Brand managers typically manage a team that supports their efforts and report to higher level marketing staff of an organization.

04/08/2022: Rochester, NY

Brand managers focus on both short- and long-term brand business objectives.

02/20/2022: New London, CT

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Brand Manager jobs

Develop a Thoughtful Brand Strategy.

02/09/2022: San Bernardino, CA

Be different or better (or both).

04/10/2022: Greenville, SC

Be always contextually relevant.

03/26/2022: Hialeah, FL

Coordinate several marketing agencies.

01/27/2022: Gary, IN

Speak out to challenge the strategy.

02/13/2022: Bangor, ME

Step 3: View the best colleges and universities for Brand Manager.

Butler University
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