MARKETING PROJECT MANAGER

All of Alfred State's image, persona, voice, attributes, accolades, and other outcomes for marketing, communications, and public relations strategies must be actualized through the daily work and knowledge possessed by the person holding this position. Due to our remote location, ASC expects more out of Marketing Communications (MarCom) than a typical SUNY institution. This is to build awareness and preference for our brand in markets located beyond the local area and across the US Northeast. This Marketing Project Manager is at the hub of execution for each MarCom project and is critical for the college's positive image.

Job Description:
PROJECT MANAGER

• Supervises project management for Marketing Communications and Services.

• Secures and clarifies info from stakeholders and matches MarCom strategy before starting projects.

• Manages assignments with appropriate support staff and then monitors proper execution.

Further description of work:

This position is the lead project manager for a Marketing Services workflow that includes all requests for assistance. This management is in addition to a Content Creation Team that generates marketing-initiated materials coordinated by a Multi-Media Producer and a PR Calendar coordinated by the Community Relations Specialist. All these projects must be completed with a limited budget and staff while meeting tight deadlines.

The Marketing Project Manager receives every job request; reviews and edits when submitted inaccurately; coordinates with stakeholders to better define scope, content, and timeline; approves jobs; assigns each job to its next step whether writing, designing, or forwarding to the CMO for additional direction or negotiation with stakeholders.

Marketing projects include writing, photography, video, social media, advertisements, and PowerPoint presentations. Orchestrating more than one hundred projects per month and determining the proper execution of marketing strategy takes advanced professional skills and the ability to continually learn and adapt as marketing tactics and needs are evolving.

QUALITY CONTROL

• Oversees output across campus as a brand manager to keep all consistent with ASC style.

• Understands advanced marketing methods needed to achieve strategic goals.

• Writes and edits text with journalistic expertise for multi-media communication initiatives.

• Proofreads to meet specialized journalistic standards and to deliver on MarCom strategy.

Further description of work:

Provide the primary proofreading services for all communication pieces that MarCom touches.

Supervise the output of all publications (design and text) by proofreading, inputting data, and making corrections to publications. Both digital and printed materials are reviewed for content and organization, style and readability, mechanics and format, completeness, and factual correctness.

Review work for journalistic style parameters and ability to achieve marketing goals. All projects must match branding and logo usage guidelines. Evaluate the quality of work and nominate projects that will compete in international and statewide contests. The quality control needed takes a developed sense of PR, advertising, and marketing knowledge.

DATA AND ANALYSIS

• Plans, prepares, and files budgets, billing, and procurement related to MarCom.

• Gathers research and statistical data with the knowledge of related marketing theory.

• Evaluates proper execution of advanced advertising strategies using multiple marketing tactics.

• Monitors competitors looking for best practices and evaluates complicated marketing strategies.

PUBLIC RELATIONS

• Acts as the third person in line as a PR representative after CMO and Community Relations Specialist.

• Receives inquiries from news media and responds with a detailed understanding of PR strategy.

• Distributes news releases and info to the media while building relationships with key contacts.

• Understands that public relations is a complex skill and strategic in purpose.

MISCELLANEOUS

• Protects marketing strategy as a voting member and influencer on multiple campus-wide committees.

• Assists in printing and mail center duties as part of the Print and Mail Services team.

• Fulfills other duties as they may be assigned and needed for successful operations.

Further description of work:

This Project Manager is an ambassador for MarCom to interact and support constituencies across campus while producing measurable outcomes that move forward the college's strategic plans and marketing goals.

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Minimum Qualifications: Experience in coordinating and collaborating within a complex organization in a congenial manner with a service-oriented mindset in a fast-paced office. An ability to execute strategic goals with clarity regarding objectives, strategies, and operational tactics to keep projects on the correct path and meet deadlines. Excellence in proofreading for spelling, grammar, punctuation, and style. Able to utilize keywords and phrasing that are friendly, engaging, and effective for the intended target audience.

Preferred Qualifications: Completion of a bachelor's or associate degree related to business, management, or administration. Experience in a higher education shared governance environment for decision-making, collaboration, and appreciation for all members of the campus community. Previous work in marketing, advertising, communications, and/or public relations is preferred.

Alfred State College hereby advises students, parents, employees, and the general public that it offers employment and educational opportunities, including career and technical educational opportunities, without regard to an individual's race, color, national origin, religion, creed, age, disability, sex, gender identity, gender expression, sexual orientation, familial status, marital status, pregnancy, predisposing genetic characteristics, military status, domestic violence victim status, or criminal conviction. Employees, students, applicants, or other members of the college community (including but not limited to vendors, visitors, and guests) may not be subjected to harassment that is prohibited by law or treated adversely or retaliated against based upon a protected characteristic.
Alfred State policy is in accordance with federal and state laws and regulations prohibiting discrimination and harassment. These laws include the Americans with Disabilities Act (ADA), Section 504 of the Rehabilitation Act of 1973, Title IX of the Education Amendments of 1972, Title VII of the Civil Rights Act of 1964 as Amended by the Equal Employment Opportunity Act of 1972, and the New York State Human Rights Law. These laws prohibit discrimination and
harassment, including sexual harassment and sexual violence.
Grievance procedures are available to interested persons by contacting either of the compliance officers/coordinators listed below. Inquiries regarding the application of Title IX and other laws, regulations, and policies prohibiting discrimination may be directed to:
Matthew Ryan
Chief Diversity Officer and Title IX Coordinator
Alfred State College
10 Upper College Drive
Alfred, NY 14802
ryanmj@alfredstate.edu
Phone 607-587-4076
All applicants are subject to a criminal, employment, and educational background check.