JOB SUMMARY

The Social Media Strategist will develop and maintain comprehensive social media strategies that define how social media marketing techniques are to be applied to increase visibility and traffic of company brands, products, and services, utilizing social media platforms such as Facebook, Twitter, Pinterest, and YouTube.

ESSENTIAL DUTIES & RESPONSIBILITIES

· Heads and coordinates the development of organization-wide social media management standards, policies, and rules of engagement for social media, and plans campaigns to make full use of the strategies to market company products and services.

· Manages and defines a plan for social media profiles and social media administered sites, and analyzes what content is performing well and how it could be improved.

· Interprets site analytics, research target demographics, defines key performance indicators, and implements enterprise level measurement, analytics, and reporting methods to gauge success.

· Mentors and provides training to communication and management professionals throughout the organization on best practices for creating, managing, monitoring, and developing content for social networks.

· Explores and identifies ways to integrate social media into business strategies and marketing campaigns.

· Works with administrators, executive management, marketing managers, web analytics team, and other communications teams to coordinate projects and establish and enhance a content marketing strategy.

· Applies marketing research and development methods to learn and understand current and emerging social media trends and technologies.

SCOPE OF RESPONSIBILITY

The Social Media Strategist position is an individual contributor role and does not manage staff. This position is an integral part of a team, which requires collaboration and strong communication skills.

JOB QUALIFICATIONS

· BSc degree in Marketing or relevant field

· Proven work experience as a social media strategist or social media manager

· Excellent critical thinking, interpersonal, communication, time-management and problem-solving skills

· Hands on experience using social media for brand awareness.

· An ability to identify target audience preferences and build content to meet them.

· Familiarity with web design and publishing

· Excellent multitasking skills

· Strong written and verbal communication skills

· Understanding of social media KPIs, web traffic metrics and SEO

· Exceptional knowledge of social media platforms including GMB, Instagram, Pinterest, LinkedIn, Twitter and Facebook

PHYSICAL REQUIREMENTS

· Must be able to sit for extended periods.

· While performing the duties of this job, the employee is often required to walk, stand, sit, and talk or hear.

· The employee is occasionally required to use hands to finger, handle, feel or use objects, tools, or controls; and reach with hands and arms.

· The employee is occasionally required to climb or balance; stoop, kneel, crouch, or crawl. -- The employee may lift and/or move up to 25 pounds.

· Specific vision abilities required by this job include close vision, color vision, and the ability to adjust focus.

· Work is performed primarily in an open lobby setting. The noise level in the work environment is usually quiet.

Job Type: Full-time

Pay: $60,000.00 - $65,000.00 per year

Experience:

• Graphic design: 3 years (Preferred)
• Social media strategy: 3 years (Preferred)
• SEO: 3 years (Preferred)

Work Location: In person