Overview

Aerotek has an immediate internal opening for a Marketing Analyst at the corporate headquarters in Hanover, MD.

Job Summary: The Marketing Analyst will serve as the primary subject matter expert for all marketing analytics. This position will develop appropriate data models, reporting, measurement strategies, and analysis process to provide insight into campaign strategy, performance, and ROI. This role will partner with operations to ensure all platforms, analytics tools and other data sources are interconnected and providing the most accurate data. The ideal candidate will be well-versed in digital marketing metrics and have the ability to relate those metrics back to company KPIs and overall performance.

Essential Functions:

• Serve as the department’s liaison with BI as the subject-matter expert for all analytics tools, platforms and proprietary company data sources.
• Provide insight and recommendations for marketing campaign strategy and optimizations, based on marketing analytics data including: digital marketing campaigns, media mix, campaign timing etc.
• Manage configuration, implementation, and administration of web analytics data collection using Google and Omniture analytics products such as GTM and/or DTM and other tools used across the organization.
• Design, develop, and maintain a centralized repository for marketing data through the use of relational databases and ETL tools.
• Create and maintain a consistent marketing-wide reporting package to include both digital and traditional channels.
• Ensure that all digital customer interactions are trackable and measurable to support reporting and optimization; define data collection requirements and recommend methods to achieve defined goals.
• Identify and rectify any data inaccuracies or anomalies that may arise and notify appropriate team members and executives of these issues.
• Partner with IS to identify opportunities to improve marketing operations functions such as Sales Force lead tracking, job board data acquisition, API integration, etc.
• Provide regular and ad-hoc marketing results presentations for leadership.

Direct Supervisory or Management Responsibilities:

N/A

Minimum Education/Abilities/Skills:

• Bachelor’s degree
• Experience withSalesforce, Google Analytics, Google Tag Manager, Adobe Analytics (Certification is preferred) and business intelligence tools such as Tableau.
• Fundamental experience writing SQL and understanding of Oracle, Snowflake and SQL Server databases.
• Strong experience in retrieving data from multiple marketing platforms.