Skillset:

1. Strategic and analytical thinking skills.
2. Search Engine Optimization (SEO) experience to increase visibility (first page organic search results).
3. Proficient knowledge of website design and programming. Extensive knowledge and hands on experience with Wordpress, plugins, Yoast, Elementor, WK Bakery Pagebuilder, etc. 
4. Ability to understand data and perform marketing data analysis. 
5. Exemplary written and verbal communication skills to respond to emails, texts, social media, content, designs, descriptions and images. 
6. Preferably have basic knowledge of graphic design. Proficiency in Canva, Adobe Creative Suite is a plus.
7. Content development skills
8. Experience with Google Analytics. Certification in Google Adwords, Adsense and Analytics is a plus.
9. Should be tech savvy.
10. Experience with lead and demand generation in the United States B2B market. 
11. Experience with customer relationship management (CRM) applications such as Salesforce, Hubspot, Zoho, Freshsales. 

Educational qualification:

• Bachelor’s degree in marketing or relevant field.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Proficient understanding of HTML, CSS, and JavaScript
• Excellent analytical abilities.
• Outstanding communication and interpersonal skills.
• Up-to-date on the latest trends and technologies in digital marketing.

Past experience: 

A minimum of 5 years experience in a digital marketing specialist with hands on experience. 

Job overview:

This profile is for a highly-creative and experienced digital marketing ninja with the an entrepreneurial mindset to help put into place a global marketing team. In this position, you will be responsible for leading of marketing strategy and operations. Your central goal will be to help grow our brand’s influence in the US market while also increasing brand loyalty, awareness and lead generation. Your duties will include planning, implementing, and monitoring the digital marketing campaigns across all digital networks.Must possess at least five experience in marketing out which at least two years in a leadership position and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

Roles & responsibilities:

• Designing and overseeing all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Developing and monitoring campaign budgets.
• Planning and managing our social media platforms.
• Preparing accurate reports on our marketing campaign’s overall performance.
• Coordinating with advertising and media experts to improve marketing results.
• Identifying the latest trends and technologies affecting our industry.
• Evaluating important metrics that affect our website traffic, service quotas, and target audience.
• Working with your team to brainstorm new and innovative growth strategies.
• Overseeing and managing all contests, giveaways, and other digital projects.

This is an Individual Contractor position