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Sr. Director, Content
Advance Local Birmingham, AL
$136k-163k (estimate)
Full Time | Print & Book Publishing 1 Week Ago
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Advance Local is Hiring a Sr. Director, Content Near Birmingham, AL

Diversity, Equity and Inclusion are at the core of our mission to strengthen and empower the communities we serve.Sr. Director, ContentAlabama Media Group (AMG), the winner of two Pulitzer Prizes and numerous national journalism awards in 2023, is one of the country’s most innovative and respected local news organizations. We are seeking to identify the next Sr. Director, Content for our newsroom.
The AMG Digital Newsroom Produces
  • AL.com, the state’s largest news source and one of the top 10 Comscore-ranked local news sites nationwide.
  • The social video and photo brands This is Alabama and People of Alabama.
  • The national social lifestyle brand It’s a Southern Thing.
  • Three digital editions for subscribers in Birmingham, Huntsville, and the Mobile, AL coastal region.
  • AL Education Lab, which focuses on issues that spotlight successes and failures of the state’s educational system.
  • More than two dozen newsletters (news, sports, commentary), and podcasts.
The Sr. Director, Content reports to Hollis R. Towns, Editor-in-Chief and Vice President of Content for Alabama Media Group, and is based in Birmingham, AL. The company embraces a ‘remote-first’ business culture. However, this position is based in the Birmingham area.
AMG maintains offices in Birmingham, Huntsville, and Mobile and has reporters based in Montgomery, Tuscaloosa, Auburn, and throughout the state.
Key Responsibilities For The Sr. Director, ContentOur next newsroom leader will provide energetic editorial and managerial leadership to a talented, high-performing digital news and information operation that delivers breaking news and sports, that engage large local and regional audiences. AL.com’s next Sr. Director, Content will:
  • Develop a strong cadence of quick and thoughtful mid-level enterprise that spins off the daily news report or trends emerging from ongoing reporting.
  • Use deep knowledge of data to lead a digital-only staff to continue uncovering and reporting the stories that impact Alabama and Alabamians, and stories that resonate across the state and region.
  • Ensure that AL.com’s staff continues to value experimentation, bold narratives, and best-in-class technologies to reach and connect with its audiences, utilizing current and emerging storytelling techniques to grow readership
  • Lead a nimble and diverse local newsroom team. Manage and coach direct reports responsible for news, sports, statewide content and new initiatives.
  • Support an inclusive, can-do culture and spirit that extends AL.com’s reputation as an ‘employer of choice’ in attracting and retaining diverse top journalism talent.
  • Interpret and use audience metrics to help inform coverage and approach.
  • Assume responsibility for newsroom policies, practices, and performance, overseeing the daily report with robust short-term and long-term planning.
  • Help set priorities with the Editor-in-chief for our staff and coverage areas.
  • Help develop coverage plans to grow our digital audience.
  • Partner with colleagues in the newsroom to define priorities for news coverage and subscriptions.
  • Serve as editor when the Editor-in-chief is not present.
  • Oversee important content initiatives.
The Sr. Director, Content Should Have
  • A versatile track record of excellence as a news journalist and team leader who demonstrates readiness for the scope and mission of this role.
  • Well-honed editorial instincts and the ability to naturally command internal respect while adding top-level value in guiding major stories and special projects.
  • Experience in producing information for digital, visual, and audio platforms.
  • A track record in attracting, managing, and developing a diverse team.
  • Comfortable at the head of a fast-paced digital newsroom that makes extensive use of digital content tools, content metrics, and social audience strategies.
  • Thorough knowledge of First Amendment legal and FOIA issues and how they apply to the policies and practices of an influential statewide news operation.
  • Experience living or working in the deep South, if possible.
Additional Qualifications
  • Bachelor’s degree or higher.
  • Minimum of seven years in significant leadership roles in a newsroom with demonstrated success driving content.
  • A track record editing stories for quality and impact in an inclusive environment that fosters collaboration and innovation.
  • Strong news judgment and experience leading sensitive and complex news content as well as personnel issues.
  • A passion for serving and helping others grow and develop.
  • You have demonstrated the ability to manage and coordinate news in an environment of accountability effectively.
  • This job requires reliable transportation to meet with sources or cover events.
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Job Summary

JOB TYPE

Full Time

INDUSTRY

Print & Book Publishing

SALARY

$136k-163k (estimate)

POST DATE

05/18/2024

EXPIRATION DATE

06/30/2024

WEBSITE

advancelocal.com

HEADQUARTERS

WALKER, MI

SIZE

100 - 200

FOUNDED

1922

CEO

MICHAEL PLY

REVENUE

$10M - $50M

INDUSTRY

Print & Book Publishing

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About Advance Local

Advance Local, one of the largest media groups in the United States, operates the leading news and information companies in more than 20 cities, reaching more than 50 million people monthly with its quality journalism and community engagement. Never resting on our laurels, our company is built upon the values of Integrity, Customer-First, Inclusiveness, Collaboration, and Forward-Looking. Always innovating and evolving, our mission is to strengthen and empower the communities we serve. Headline Studio, our in-house content marketing agency, provides comprehensive marketing solutions including ...content strategy, development and distribution; Advance 360, specializes in the education, healthcare and travel industries; ZeroSum a leader in software, marketing, and data science focused solely on the auto industry; and subtext. Advance Local Media Groups include MLive Media Group, Advance Ohio, Alabama Media Group, NJ Advance Media, Advance Media NY, MassLive Media, Oregonian Media Group, Staten Island Media Group, PA Media Group. We're part of Advance, a private, family-owned business that owns, operates and invests in companies spanning media, entertainment, technology, communications, education and other promising growth sectors. Our mission is to build the value of our companies over the long-term by fostering growth and innovation. Advances portfolio includes Cond Nast, Advance Local, Stage Entertainment, American City Business Journals, Leaders Group, Turnitin, 1010data and Pop. Advance is also among the largest shareholders in Charter Communications, Discovery and Reddit. More
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