Reporting to the Associate Vice President of Marketing, the Engagement Specialist plays a pivotal role in Adler University's growth and success by supporting lead engagement through multiple communication channels (phone, email, text, and chat). Their primary responsibility is to contact and nurture inquires generated through our marketing efforts, with the goal of scheduling appointments for the admissions team and/or increasing applications in the pipeline.

The Engagement Specialist will develop positive and engaging relationships with prospective students by working to understand their personal and professional goals – and connecting them to Adler’s academic programs. They will implement lead nurturing strategies that keep prospective students engaged and informed about the University’s academic programs and utilize email campaigns, webinars, and other relevant methods to stay connected with leads over time.

Education/Experience:

• Bachelor’s degree required.
• 2-3 years of experience in recruitment or sales/marketing, with an emphasis in sales pipeline management.
• 1-2 years of experience in higher education preferred.

Knowledge/Skills/Abilities:

• Excellent track record in team building and working in a cross-functional environment.
• Strong computer skills with standard programs such as Microsoft Word, PowerPoint, and Excel.
• Experience working with a CRM for reporting and communications management, Salesforce experience preferred.
• Experience utilizing marketing email platforms (Marketing Cloud, Mailchimp, Constant Contact, etc.).
• Outstanding public speaking skills.
• Excellent organization, attention to detail, and follow-up skills.
• Demonstrated success in managing multiple priorities in a fast-paced environment.
• A strong alignment with the mission and values of Adler University.

Essential Duties & Responsibilities:

Lead Engagement: 80%

• Identify and execute strategies to engage uncontacted leads in attempt to qualify and connect them with the admissions team.
• Coordinate and implement a multi-pronged approach in engaging leads including email, text, and call campaigns.
• Counsel prospective students on Adler programs based on stated career goals.
• Monitor and manage inquiries for the university on all chat and social media messaging platforms.
• Manage and deploy all lead engagement emails including drip campaigns, event/webinar invites, and other marketing content.
• Collaborate with the admissions and communications teams to curate compelling and relevant content for lead engagement efforts.

Recruitment Events: 10%

• Assist the Recruitment Specialist in the execution of internal recruiting events including open houses, webinars, faculty meet and greets, and interview days.

Other: 10%

• Participate in weekly team meetings, by informing conversations related to trends identified within recruitment.
• Maintain an advanced working knowledge of Adler programs, policies, processes, and admissions requirements. .
• Other duties as assigned.

Work Environment (Physical Demands): The usual and customary methods of performing the jobs functions require the following physical demands: some lifting, carrying, pushing, and/or pulling and significant fine finger dexterity. Generally, the job requires 80% sitting, 10% walking, and 10% standing. This job is performed in a generally clean and healthy environment.

Universal Core Behaviors:

Communication:

• Effectively expresses oneself in all oral and written communications.
• Exhibits good listening and comprehension skills.
• Keeps others informed, as well as responds, in a timely manner.
• Demonstrates match between words and actions.
• Responds with tact, diplomacy, respect and composure when dealing with others.
• Promotes the spirit and essence of the School’s Vision, Mission, Values and Key Strategies through both verbal and written communication.

Teamwork and Collaboration:

• Cooperates with others toward the achievement of common goals.
• Seeks consensus and win-win solutions to problems and conflicts.
• Contributes actively and participates fully in team initiatives.
• Puts success of the team above own interests.
• Builds and maintains constructive work relationships.

Responsive to Change:

• Supports changes in the work environment.
• Displays a proactive, problem-solving approach toward work.
• Committed to life-long learning by continuously increasing skills, knowledge and effectiveness.
• Actively seeks and initiates creative and innovative solutions.
• Exercises sound, accurate and informed independent judgment when needed.

Quality-Driven and Accountable:

• Results-oriented and committed to quality through continuous process improvement.
• Eliminates ineffective activities and closes performance gaps.
• Anticipates and responds to customer needs.
• Monitors own performance, accept responsibility for actions and actively seeks feedback.
• Meets deadlines and completes projects and activities in professional, timely manner.
• Seeks opportunities to increase productivity and/or reduce costs while maintaining highest quality standards (fiscally responsible).

Support of Vision, Mission, Values, Key Strategies:

• Supports and models the School’s Values of: social interest, compassion, justice, respect for the individual, honors diversity and difference, intellectual rigor, optimism and collaboration.
• Articulates the School’s Vision, Mission, and Key Strategies in a way to educate others.
• Demonstrates active commitment in advancing the School’s Vision, Mission and Key Strategies.
• Exhibits personal integrity, honesty, zeal and compassion.
• Aligns work processes to advance the School’s strategic plan and key strategies.

Equal Opportunity Employer

It is the policy of Adler University that all persons are entitled to Equal Employment Opportunity (EEO) protection. The University does not discriminate against any individual for employment because of age, religion, race, color, gender, gender identity, sexual orientation, national origin, ancestry, marital status, physical or mental disability, military status (including unfavorable discharge from the military), or any other category protected by federal, state, or local law.

As part of the Adler's equal employment opportunity policy, Adler will also take affirmative action to ensure that minority group individuals, females, disabled veterans, recently separated veterans, other protected veterans, Armed Forces service medal veterans, and qualified disabled persons are introduced into our workforce and considered for promotional opportunities.