The Marketing Cloud Administrator will collaborate with business systems analyst and
products teams to build solutions to meet business challenges and ensure effective
collaboration throughout all phases of development, testing and deployment. Essential Duties and Responsibilities:
• Analyze technical business requirements to configure, develop and release solutions on
the Marketing Cloud platform.
• Manage and update integrations and connectors.
• Research and resolve system errors.
• Develop user facing layouts and UIs.
• Apply A/B testing and conversion rate optimization techniques
• Create comprehensive reports to track ROI and key performance indicators
• Data Analysis & Reporting: Utilize analytics tools to evaluate campaign performance,
providing insights and recommendations for improvement Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty
satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or
ability required. Reasonable accommodations may be made to enable individuals with disabilities
to perform the essential functions.
• Able to solve complex problems and take a new perspective on existing solutions.
• Confidence in debugging and solutioning challenges during complex implementations
• Demonstrated ability to respond to and prioritize changing demands.
• Exceptional analytical skills with the ability to learn from teammates, analyze past projects and advise Leadership on how our systems can be improved using reusable or new technical solutions.
• Strong self-initiative, interpersonal skills, and the flexibility to quickly synthesize new ideas and concepts
• An ability to gauge your audience and adjust your communication style to work effectively with all types of personalities, to influence others internally and externally.
• Strong facilitation skills with ability to pull diverse groups of individuals with different goals together and facilitate productive discussions
• Marketing Cloud certifications preferred
Education and/or Experience:
• Minimum 2 years professional work experience. Experience in financial services a plus
• 1 years of experience with Marketing Cloud
• Experience working in a fast-paced, results-oriented environment.
• Experience collaborating and managing relationships with other technology teams and
business partners.
• Experience with Salesforce and Sales Cloud
• Experience with email marketing and campaign automation
• Experience with Marketing Cloud tools such as Journey Builder, Data Extensions,
Automation Studio Content Builder, Email Studio, etc.
• Experience with Change Management to create plans that result in greater acceptance
and adoption of new systems and processes.
Language Skills
Ability to read and comprehend simple instructions, short correspondence, and memos. Ability
to write simple correspondence. Ability to effectively present information in one-on-one and small
group situations to customers, clients, and other employees of the organization. Mathematical Skills
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs. Reasoning Ability to apply common sense understanding to carry out detailed instructions. Ability to deal with problems involving a few concrete variables in standardized situations. Computer Skills:
• Proficient knowledge of Microsoft Office applications (Word, Excel, Outlook, etc).
• Experience with Marketing Cloud Connect
• Experience with HTML, CSS, SQL, AMPscript Physical Demands
The physical demands described here are representative of those that must be met by an
employee to successfully perform the essential functions of this job. Reasonable
accommodations may be made to enable individuals with disabilities to perform the essential
functions.
While performing the duties of this Job, the employee is regularly required to use hands to finger,
handle, or feel; reach with hands and arms and talk or hear. The employee is frequently required to walk and sit. The employee is occasionally required to stand. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. Always practice good judgment and refer to the safety guidelines.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Always practice good judgment and refer to the safety guidelines.
The noise level in the work environment is usually moderate. #zr 80212% %%marketing%%