About Acadia.io

2024 AdAge A-List - Performance Marketing Agency of the Year

2023 & 2022 Best Places to Work, The Atlanta Business Chronicle

Small Ad Agency of the Year AdAge (https://acadia.io/adage-names-acadia-a-small-agency-of-the-year)

Acadia is a modern media and growth agency. We have a bottom-up, audience-based approach to media that is very accountable and addressable. Media is not one thing at Acadia, but many. Acadia is a very agile agency environment, with a "roll up your sleeves" mentality needed across all employees.

DESCRIPTION

• As a Programmatic Trader, you are in the driver’s seat of Acadia’s agency trade desk, with strong experience in DSPs

  • Including but not limited to: The TradeDesk,MSFT (Xandr), Amazon, MNTN, Yahoo, Adobe, etc. (beyond the walls of Meta, Google)

• You have a seasoned background in the Programmatic / Biddable space, and with it, a philosophy for bidding, audience building, and campaign management to drive KPI and reach marketing objectives.

• You have familiarity working with data management partners, such as LiveRamp, Amazon, MSFT, and others to forecast audience reach and frequency by channel to build a thoughtful and well-rounded approach to omnichannel advertising.

• You are comfortable developing and executing media plans, providing feedback and sharing recommendations to internal teams and clients.

RESPONSIBILITIES

• Oversee campaign planning, optimization strategies, and campaign performance success for a set of top tier client relationships.

  • Build, launch, manage, and continuously optimize metrics-driven marketing campaigns across programmatic/biddable channels

  • Carry out health checks to ensure campaigns are set up and running as per best practice

  • Setup and manage pixels, conversion events, and all appropriate tracking tools for campaigns

  • Developing reports and presenting results to internal and external partners

  • Apply testing methodologies and analyze performance for campaign optimization

  • Continually innovate methods to reach our desired target audience with compelling offers and tactics.

  • Lead the planning, creation, and on-going management of programmatic campaigns

  • Defining target groups and metrics/KPIs appropriate to campaign goals

  • Managing flexible paid media budgets across multiple channels at once

  • Providing and implementing recommend optimizations

• Manage expectations from across the company from what results are possible to what limitations a particular platform may have.

• Master the fundamentals of programmatic digital media buying operations and supporting technology (DSPs, DMPs, IOs, Excel, Reporting Dashboards, etc.)

• Collaborate on advanced analyses to measure business impact of new channels, attribution logic, programmatic buying strategies, media mix optimization

• Assist with ad-hoc reporting tasks for clients and internal team

• May also act as client contacts, providing feedback and recommendations to clients on how to spend their advertising budget, adjust tactics, and provide recommendations for optimization to meet KPI.

• Min. 3 years of experience in similar integrated media / programmatic DSP analyst or trader capacity

• Proficient in Excel, as you often - and are comfortable - pulling together reports across multiple platforms.

• Love staying up-to-date with the latest trends and identifying areas of development within emerging markets being at the forefront of understanding digital media trends and new tools.

Benefits

• PTO 16 Days

• Company Paid Holidays 16 Days

• Volunteering Time Off 2 Days

• Wellness Reimbursement

• Mental Health Reimbursement

• Professional Development Reimbursement

• Health Insurance Coverage

• Remote Work

• Flexible Work Hours

Our Core Values

• Can-Do - We dedicate ourselves to helping our clients and co-workers reach their fullest potential. We demonstrate courage and urgency to find solutions and take ownership.

• Curiosity - We show genuine interest. We are the first to ask why, the first to research, and the first to understand. We ask questions until we find the path to conquer obstacles and build solutions.

• Candor - We are honest and transparent in all our actions. We strive to foster positive and mutually beneficial relationships where respect and humanity thrive.

• Community - We will make lives better for those people, clients, and other deserving causes that we care deeply about.

Acadia is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We believe that the more diverse we are, the more creative our work will be!