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Email Marketing Manager

Greenwood Village, CO | Full Time
Expired

Job Description

Email Marketing Manager

We are looking for a talented email marketing manager to lead our email marketing strategies. Your main duties include running email marketing campaigns end-to-end and managing the email database.

 

Key responsibilities:

  • Own the strategy, execution, and optimization of email campaigns
  • Be a power user and serve as the product owner, instance architect and expert user of Marketo
  • Manage email calendaring
  • Identify target audiences and implement segmentation strategies
  • Upgrade our email templates
  • Build emails
  • Pre-deployment testing and proofreading emails for clarity, grammar, and spelling
  • Analyze key email metrics to identify and implement opportunities for campaign optimization
  • Monitor email deliverability and reputation
  • Ensure emails follow industry policies and best practices
  • Stay current with new developments and emerging technologies in the email environment

 

Requirement and skills

  • Proficiency in marketing automation technology
  • Hands on experience with HTML
  • Strong project management skills
  • An ability to work under tight deadlines
  • Ability to work in a multi-tasking environment
  • Strong attention to detail
  • Familiarity with analytical and database tools
  • Marketo experience preferred
  • Written communication and copywriting skills a plus
  • Minimum of a Bachelor’s degree in Marketing or related field of study or related experience
  • Experience and/or knowledge of higher education and higher ed marketing a plus

Company Overview

  • Website academicimpressions.com
  • Headquarters GREENWOOD VILLAGE, CO
  • Size 50 - 100
  • Founded 2002
  • Type
  • CEO AMIG MRIG
  • Revenue <$5M
  • Industry Edu., Gov't. & Nonprofit
  • About academic impressions
  • Building the Capacity of Tomorrow's Higher Ed Leaders. We are focused solely on providing leadership, personal development, and skills-based training opportunities to faculty and staff in higher ed. We help individuals, teams, and institutions across the US and Canada build upon their knowledge and expertise to reach new levels and find practical solutions to the challenges they are facing.

Skills for Email Marketing Manager

The job skills required for Email Marketing Manager include Email Marketing, HTML, Marketing Automation, Project Management, Marketo,and Attention to Detail etc. Having related job skills and expertise will give you an advantage when applying to be an Email Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Email Marketing Manager. Select any job title you are interested in and start to search job requirements.

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Career Path for Email Marketing Manager

The following is the career advancement route for Email Marketing Manager positions, which can be used as a reference in future career path planning. As an Email Marketing Manager, it can be promoted into senior positions as an Advertising Sales Director that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Email Marketing Manager. You can explore the career advancement for an Email Marketing Manager below and select your interested title to get hiring information.

How to Become an Email Marketing Manager

If you are interested in becoming an Email Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become an Email Marketing Manager for your reference.

Step 1 Understand the job description and responsibilities of an Email Marketing Manager

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Step 2 Knowing the best tips for becoming an Email Marketing Manager can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

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Step 3 View the best colleges and universities for Email Marketing Manager

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