3 Digital Marketing Analyst Jobs in Abilene, TX
Abilene Housing Authority is Hiring a Remote Digital Marketing Analyst
We are looking for a Marketing Analyst who’ll research and identify ways to build our brand and acquire new clients.
Marketing Analyst responsibilities include tracking advertising costs, researching consumer behaviour and exploring market trends and opportunities. To be successful in this role, you should have experience with PPC campaigns and be comfortable with processing and analyzing marketing data.
You will help us ensure we spend our marketing budget efficiently and we target our audience through successful campaigns.
Responsibilities
- Analyze sales funnels and customer intent
- Measure ROI of online and offline advertising campaigns
- Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement
- Track email campaign metrics (delivery, open, click-through rates)
- Monitor budget distribution and performance of paid ad campaigns
- Conduct competitive research and analyze benchmarking data
- Recommend website and campaign optimizations
- Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc)
- Work closely with sales and marketing teams to identify opportunities for new client acquisition
Requirements
- Work experience as a Marketing Analyst or similar role
- Expertise in Google Analytics
- In-depth understanding of SEM campaign strategies and SEO practices
- Experience with PPC campaigns
- Good knowledge of MS Excel
- Analytical abilities
- BSc in Marketing or relevant field
Job Summary
Full Time
Utilities
$56k-69k (estimate)
03/08/2024
07/05/2024
abileneha.org
ABILENE, TX
50 - 100
Government
DWAYNE HARGESHEIMER
$10M - $50M
Utilities
Related Companies
The job skills required for Digital Marketing Analyst include Google Analytics, Advertising, SEM, KPI, Scheduling, etc. Having related job skills and expertise will give you an advantage when applying to be a Digital Marketing Analyst. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Digital Marketing Analyst. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Digital Marketing Analyst positions, which can be used as a reference in future career path planning. As a Digital Marketing Analyst, it can be promoted into senior positions as a Digital Marketing Analyst II that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital Marketing Analyst. You can explore the career advancement for a Digital Marketing Analyst below and select your interested title to get hiring information.
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