Overview

Join our growing team!

A career with A Place for Mom is an opportunity for you to join a rapidly expanding company committed to making a difference for seniors and their families. A Place for Mom is an online platform connecting families searching for senior care services with a team of experienced advisors providing in sight-driven and personalized solutions. Our mission, as the leader in senior care advisory, is to be a trusted destination for families and our community customers. We are a quickly growing organization with over 500 advisors connecting more than 300K families every year to one of our community customers.

Living by our values and working to achieve excellence on behalf of our customers is integral to success at A Place for Mom. Employees who thrive at A Place for Mom live our values every day and are an important part of our hiring practices:

• Focus on Excellence
• Act with Integrity & Assume Positive Intent
• Drive Outcomes Every Day with Passion and A Sense of Mission
• Make the Lives of our Families and Customers Better, Easier and More Successful
• Realize the Full Potential in Each Team Member. Work as a Single Supportive Team

Company leaders

Larry Kutscher – Chief Executive Officer

Larry is a veteran CEO with over 30 years of experience leading digital, technology and service businesses through significant periods of growth and value creation. Prior to this role, he served as Chief Executive Officer of TravelClick, where he drove the company’s overall strategic vision and helped increased the company’s value from approximately $300 million to more than $1.5 billion over eight years.

Tatyana Zlotsky – Chief Marketing Officer & Head of Operations

Tatyana is a visionary and entrepreneurial digital marketing executive, brand builder, and industry thought leader with experience in driving transformational change and redefining user experiences for Fortune 100 companies and start-ups. She has a reputation for championing the art and science of marketing—from strategic branding and creative development to data and technology—translating high brand value into tangible revenue generating activities.

Responsibilities

 Responsibilities

• Plan and manage all daily operations
• Supervise, coach and potentially hire key personnel
• Collaborate with editorial team to determine content, topics and workflow
• Plan and approve assignments for writers and editors.
• Control schedules and enforce deadlines (for writers, designers, editors, etc.)
• Oversee proofreading procedures and edit copy when necessary
• Assist in evaluating finalized copy for compliance with policies, style and tone
• Oversee the development of high-quality content pieces that target ideal customer segments and drive conversion
• Provide recommendations that help the business achieve strategic revenue goals based on competitive assessments, audience segmentation, SEO data, and site metrics.
• Work with Content SEO teams to identify areas for customer acquisition and develop engaging content strategies to convert users.
• Identify and prioritize opportunities for improvement in conversions along the customer journey.
• Manage the identification and documentation of the content needs of key audiences, across all stages of the customer journey, in the form of content-actionable personas and journeys.
• Meet content goals and performance metrics with a view to ongoing content optimization.
• Formulate with internal stakeholders a roadmap of data-driven editorial activity to deliver measurable improvement in funnel metrics over time.
• Champion customer experiences at all touchpoints using internal funnel metrics data.
• Develop and manage editorial calendar to product launches, promotions, content and more

Qualifications

Required skills and competencies

• Degree in English, Journalism, Communications, or applicable field is required.
• 4 years of proven experience managing content marketing groups, editorial teams or newsrooms. Digital experience preferable.
• 10 years of proven experience driving successful content initiatives that drive traffic, drive engagement and drive conversion for brands.
• Experience with content management systems, digital asset management, databases and SEO best practices
• Excellent at planning, coordinating and managing people, operations, schedules and workflow
• Skilled at information collection and discovery; demonstrated ability to develop practical, workable solutions. Skilled at learning and applying new technology tools.
• Highly collaborative: Able to work across functions, geographies, and organizational levels to develop solutions; engages and involves key stakeholders.
• Effective communicator: Clearly communicate needs, results, and recommendations to stakeholders and staff across the organization.
• Excellent organizational and leadership skills

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