At Joe East Enterprises, we’re proud of the products and services we provide to our valued customers. We’re looking for a highly skilled marketing director to help us promote our offerings and identify what consumers want so we can create more to meet their needs. The ideal candidate will have marketing experience and a comprehensive knowledge of branding. This role requires a deep understanding of what makes people tick, as well as a drive to deliver solutions that make a difference.

Objectives of this role

• Collaborate with various team to uncover insights for developing marketing and branding strategies for existing and new products

• Oversee and grow the marketing department by identifying revenue opportunities 

• Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit-and-loss projections, and expenditures

• Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team

Responsibilities

• Lead development of marketing strategy by working closely with managers and distribution partners to create effective plans focused on growing the audience for our products and services

• Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations

• Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales

• Oversee and manage outsourced marketing firms who execute various tasks like SEO, SEM, PPC, and radio advertising

• Perform miscellaneous job-related duties as assigned

Required skills and qualifications

• Successful track record in senior marketing role and campaign creation

• Excellent leadership, communication, and decision-making skills

• Experience in digital and print marketing, content marketing, and social media marketing

• Proven ability to plan and manage budgets

Preferred skills and qualifications

• Bachelor’s degree (or equivalent) in marketing, advertising, or communications

• Proficiency with HTML, content management systems, and design software

• Desire to grow professionally through ongoing education