Summary: The Email Marketing Specialist is responsible for developing and implementing campaigns aimed at optimizing customer satisfaction, engagement, conversion, and retention. This entails designing, executing, and analyzing email campaigns with the goal of boosting email engagement, conversion rates, and customer loyalty. The role requires a combination of technical proficiency, creative flair, and expertise in email marketing. Job duties & responsibilities: Create, set up, and test one-time or automated email campaigns including targeting/segmentation, multivariate testing, tracking links, and test email rendering for consistency across all email clients (Gmail, Outlook, Yahoo, etc.) and devices (desktop, mobile, tablet) for deployment within predetermined dates and times for 5-10 unique business units. Ownership of the day-to-day, hands-on execution of all business-as-usual emails (pulling audiences, segmenting, inputting copy, and updating code) to drive awareness for new content, company announcements, and upcoming product releases as shown in the email content calendars for 3-5 unique business units. Collaborate effectively with stakeholders and legal across teams and business units to make desired/needed changes and updates to receive full approval on email messages. Analyze email performance to identify trends and optimize future campaigns using data-driven insights to improve engagement and drive results. Maintain a current understanding of email marketing best practices and apply them to the execution of email campaigns in alignment with Digital Marketing strategies that drive marketing-qualified and sales-qualified leads toward conversion opportunities. This job description is not an exhaustive list of all the functions that a team member Requirements: College degree required. Marketing/Business degree preferred. 1 – 3 Years required in marketing & e-commerce Salesforce Marketing Cloud Email Certification HubSpot Email Certification Salesforce Trailblazer Badges Email Studio Content Builder EU, US & CA Privacy Law Audience Segmentation Interactive Content Working knowledge and understanding of Google Analytics, Excel, JavaScript, HTML/CSS, and SQL. Experience with Salesforce Marketing Cloud, or other enterprise CRMs Experience making data-driven decisions using analytics, A/B testing, and campaign reports and dashboards Interest in learning and maintaining best practices for email creative, testing, optimization and abiding by the latest regulations Ability to prioritize and think strategically Detail oriented with strong verbal and written communication skills Positive attitude with a “can-do” attitude and a test-and-learn mindset Strong technical aptitude and/or background preferred with an eye for detail Ability to build relationships and collaborate in cross-functional teams, both internal and externally focused Versatile/flexible, can manage competing demands and prioritize effectively. Strong organization skills Strong work ethic, with an eye toward how you can help the business succeed in everything you do Highly creative and a strong multi-tasker Why Clayton? Full-time team members have the flexibility to create their own health, dental, and vision benefits package. Clayton provides competitive 401K programs, including investment options and company matching for full and part time employees after one year to help our team members achieve their financial goals. Additional benefits include paid parental leave, tuition reimbursement, Employee Assistance Programs, and more. As part of Clayton’s commitment to Opening Doors to a Better Life, Clayton is now providing paid time for Team Members to volunteer to causes that are meaningful to them through the Clayton Impact program. Clayton is proud to have earned spots on the following Forbes lists: America’s Best Employers, America’s Best Employers by State, Best Employers for Diversity, Best Employers for Women. At Clayton, we encourage holistic wellness with physical, nutritional, social, financial, spiritual and occupational programs available online or in-person for team members. Clayton’s Home Office campus offers an onsite restaurant, onsite fitness facility with full gym, in-person and virtual workout classes, yoga / barre studio, volleyball and basketball courts, walking paths, and a disc golf course. Clayton is committed to a diverse and inclusive workplace. Clayton is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Business Unit - B00015 Shared Services Our passion is simple, and it's been our focus since 1956. We want to help people across America achieve the dream of homeownership. Clayton became part of Warren Buffett’s Berkshire Hathaway family of companies in 2003. Today we build, sell, finance and insure our homes from coast to coast. Clayton is organized into six businesses that offer opportunities across multiple industries. Our success is in our team members - join our team and see how you can make us stronger. Corporate team members help support each business under the Clayton umbrella. This includes everything from our wellness team, internal audit, accounting/finance, digital marketing, legal, facilities and much more! We believe our strength is our people and we attract those who make us better. Our team members are encouraged to try new things, have a strong work-life balance and continue to grow their skill sets. We are in the middle of a digital transformation, and at Clayton Technology, our team members get that. Our collaborative and innovative culture encourages team members to grow to their full potential. With over 350 information technology team members, we help drive and support every business unit at Clayton by providing innovative technology solutions. Clayton Tech provides services to the entire company, including everything from strategy and planning to software development and IT operations. Clayton Home Building Group has more than 12,000 team members across the United States, currently building more than 45,000 homes per year. We are committed to providing quality, beautiful homes to families across America, and it’s all possible with the knowledge and expertise of our hardworking team members. More than 1,900 team members support Clayton Retail, with over 350 retail centers across the United States. Our home consultants help customers choose from hundreds of floor plans and customize a new home to meet their needs. Clayton Retail, alongside our eight other retail brands, sells more than 17,000 homes annually, as we help people achieve the American dream of homeownership. Clayton Connect, part of Clayton Home Building Group, is responsible for safely transporting our homes and making sure they arrive free of damage. More than 200 team members cover an average of 6,000 miles a day, knowing they are doing more than delivering a home - they are delivering a family’s dream.