Position Description: Retail Social Marketing Strategist The Marketing Strategist’s responsibility is to simplify marketing and other related projects or processes by providing HC managers, RVPs, and ZVPs with a single point of contact. The Marketing Strategist takes responsibility for more complex tasks within the department, and they work independently on all Marketing Coordinator level tasks while helping coach and advise Marketing Coordinators on defined retail marketing procedures. The Strategist fosters collaboration between the field, home office teams, and 3rd party vendors. They support the business’s growth with marketing campaign execution and influence the customer experience in the physical and digital retail space. This is achieved by managing local media, point of purchase development, website support, the creation of sales tools, creating communications and training for current retail marketing initiatives, and managing the rebranding and remodeling of all Retail Home Centers. The Retail Marketing Strategist reports to the VP of Retail Marketing. Responsibilities: Home Center Remodels- Gather information on Home Center layout, coordinate solutions and proposals and ensure accurate and timely completion of project Marketing Promotions & Planning - Create and Execute national, regional and local promotions, ensure all work is reviewed and approved by legal compliance and create all needed assets for campaign execution Sales Contests - Collaborate with Zone Leadership to create incentives to motivate sales teams, handle all HC questions and disputes of inaccurate point calculations and coordinate fulfillment of prizes and appropriate taxes with accounting and payroll departments Develop Materials to Assist Sales & Support Company Initiatives - Develop communications materials on upcoming sales & promotions, create new point of sale resources, develop training materials for new marketing initiatives and update Marketing SharePoint site, LINK, and maintain monthly marketing newsletter Coach and Assist Retail Field in Marketing Best Practices – Partner with VP of Marketing, senior leadership and the training organization to identify Retail Marketing training opportunities. Develop presentations and resources needed to facilitate training while supporting and aligning with training teams in the field. Other duties as assigned Qualifications and Requirements: Works well in a fast-paced environment and is comfortable with changing priorities Bachelor's Degree in Communications, Advertising, Journalism, Marketing, or related field 4 years of marketing experience preferred Enhanced verbal and written communication skills Strong understanding of traditional, digital, and social media marketing tactics Highly competent in Excel, PowerPoint and Canva Interpersonal skills with ability to be solutions-oriented Self-starter with strong desire to learn Problem solving skills with ability to analyze data to determine the appropriate action You will find much more information by visiting our website at: www.claytonhomes.com Why Clayton? A Berkshire Hathaway Company – an integrity-based organization offering unlimited career growth. Full-time team members have the flexibility to create their own health, dental, and vision benefits package. Clayton provides competitive 401K programs including investment options and company matching for full and part time employees after one year to help our team members achieve their financial goals. Additional benefits include paid parental leave, Employee Assistance Programs, paid time off, paid holidays and more. As part of Clayton’s commitment to Opening Doors to a Better Life, Clayton is now providing paid time for Team Members to volunteer to causes that are meaningful to them through the Clayton Impact program. At Clayton, we encourage holistic wellness with physical, nutritional, social, financial, spiritual and occupational programs. Home Centers are closed on Sundays – we believe in offering a balanced working environment. Clayton is committed to a diverse and inclusive workplace. Clayton is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Business Unit - B00009 Clayton Retail Our passion is simple, and it's been our focus since 1956. We want to help people across America achieve the dream of homeownership. Clayton became part of Warren Buffett’s Berkshire Hathaway family of companies in 2003. Today we build, sell, finance and insure our homes from coast to coast. Clayton is organized into six businesses that offer opportunities across multiple industries. Our success is in our team members - join our team and see how you can make us stronger. Corporate team members help support each business under the Clayton umbrella. This includes everything from our wellness team, internal audit, accounting/finance, digital marketing, legal, facilities and much more! We believe our strength is our people and we attract those who make us better. Our team members are encouraged to try new things, have a strong work-life balance and continue to grow their skill sets. We are in the middle of a digital transformation, and at Clayton Technology, our team members get that. Our collaborative and innovative culture encourages team members to grow to their full potential. With over 350 information technology team members, we help drive and support every business unit at Clayton by providing innovative technology solutions. Clayton Tech provides services to the entire company, including everything from strategy and planning to software development and IT operations. Clayton Home Building Group has more than 12,000 team members across the United States, currently building more than 45,000 homes per year. We are committed to providing quality, beautiful homes to families across America, and it’s all possible with the knowledge and expertise of our hardworking team members. More than 1,900 team members support Clayton Retail, with over 350 retail centers across the United States. Our home consultants help customers choose from hundreds of floor plans and customize a new home to meet their needs. Clayton Retail, alongside our eight other retail brands, sells more than 17,000 homes annually, as we help people achieve the American dream of homeownership. Clayton Connect, part of Clayton Home Building Group, is responsible for safely transporting our homes and making sure they arrive free of damage. More than 200 team members cover an average of 6,000 miles a day, knowing they are doing more than delivering a home - they are delivering a family’s dream.