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1 Trade Marketing Manager - Elysian Brewing Company Job in Seattle, WA

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1198 ELYSIAN BREWING CO.
Seattle, WA | Full Time
$113k-146k (estimate)
2 Months Ago
Trade Marketing Manager - Elysian Brewing Company
$113k-146k (estimate)
Full Time 2 Months Ago
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1198 ELYSIAN BREWING CO. is Hiring a Trade Marketing Manager - Elysian Brewing Company Near Seattle, WA

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? SALARY RANGE: $63,000 - $65,000 per year ROLE SUMMARY: As the Trade Marketing Manager at Elysian Brewing, you play a crucial role in developing and executing strategic marketing initiatives to boost brand awareness and drive sales in the competitive craft beer industry. Collaborating with sales teams, distributors, and stakeholders, your focus is on creating impactful trade marketing programs aligned with Elysian Brewing's brand identity. Responsible for the Elysian Portfolio, your duties include managing at-retail Point-of-Consumer Materials, retail programming, sweeps, couponing, and overseeing merchandise for both on and off-premise trimester programming. Additionally, you provide vital support to the sales team, addressing additional requests such as off-cycle programming, partner programming, mobile asset, and venue execution. Moreover, you oversee asset management across various digital platforms. Join us in shaping Elysian Brewing's success and making a lasting impact in the craft beer market. JOB RESPONSIBILITIES: Develop and administer a strategic promotional plan (using trade assets and merchandise) in coordination with the overarching annual plan. This plan will include channel architecture, asset coordination and development, consumer profiling, route to market and consumer journey. Work collaboratively with the other functional teams within the broader Elysian marketing organization to ensure tactical execution of the trade and merchandise plan; voice, home market, and visual. Execute against the brand calendar, including experiential pulse points, trade tactics, programming, and promotion. Work in coordination with the Elysian Sales Team and assist in their sales efforts both within the wholesaler network and in-market through cohesive trade, POCM, on/off premise tools, and programming strategies. Liaison with the Anheuser-Busch Commercial Strategy Office on executional tactics and strategy pressure-testing for trade and merchandise programs. . Work in collaboration with Elysian’s trade agency on the development of annual/trimester trade playbooks, messaging, overall look/feel of the brand at trade, and campaign execution. Develop clear and cohesive brand briefs for cross-functional collaboration within the marketing org. Present ideas, concepts and strategies upstream to the Brand Director and the Sr. Director of Marketing. Develop and maintain the catalog of Master Branded merchandise; current items as well as the development of new items designed to engage with the Elysian consumer. Management of Master Branded merchandise inventory with the collaboration of Elysian’s merchandise manager for sales related merchandise platforms. Management and organization of all trade assets across digital platforms. Strong strategic communication internally and externally ensuring the Elysian Brands are represented as best-in-class across all channels. SKILLS & ABILITIES: Awareness of the craft beer consumer, and adult beverage industry is a plus. Ability to balance the pressure of high-volume productivity with outstanding quality of work. Ability to manage a broad portfolio of activations, assets, and campaigns. Experience managing external client teams and/or agencies, with a keen ability to drive engagement and performance. Skillful at presenting information effectively and clearly; not fearful of presenting ideas or plans to a group of stakeholders or driving excitement through presenting ideas internally. Experience in trade marketing, merchandising, e-commerce or other CPG companies. Creative, resourceful, has attention to detail, is self-motivated and is able to handle multiple issues at once while helping contribute to a positive work environment. Excellent time and project management skills. Excellent written and verbal communications skills. JOB QUALIFICATIONS: Bachelor’s Degree required. 5 years experience required with a background in marketing, trade marketing or merchandising. Experience working in alcoholic beverages or CPG a plus. BENEFITS: Medical, Dental, Vision, Disability, and Life insurance 401k matching up to 6% Paid vacation and sick time off Paid corporate holidays Employee Assistance Program Eligible for annually bonus based on individual and business performance Free Beer and Merchandise discounts available Pub Discount Events ABOUT BREWERS COLLECTIVE: Anheuser-Busch's craft brewery partners are advancing the beer category by bringing together a shared commitment to quality, innovation, and communities with a mission to energize how people view, consume and experience beer. We share an unwavering devotion to the authentic origins of each brewery, the beer, and the communities they serve. If you are a qualified individual with a disability or a disabled veteran and require a reasonable accommodation to complete the application process, please contact us at CraftPeople@brewerscollective.com PRIVACY POLICY TERMS AND CONDITIONS EQUAL OPPORTUNITY EMPLOYMENT PAY TRANSPARENCY POLICY STATEMENT

Job Summary

JOB TYPE

Full Time

SALARY

$113k-146k (estimate)

POST DATE

03/21/2024

EXPIRATION DATE

05/19/2024

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