Role Description The CRM, Communication, and Marketing Automation Specialist will be a member of the Zoetis Livestock Digital Marketing Team responsible for developing, implementing, and optimizing targeted customer email and mobile communications aligned with business goals. This person will work collaboratively across the Livestock marketing team to help design and execute marketing campaigns that leverage available tools on our Salesforce platform. The specialist will design customer journeys, execute campaigns, and provide reporting/analytics and recommendations for improvement related to those campaigns. You will be leveraging Salesforce Marketing Cloud (SFMC) to generate and score leads, nurture them with relevant content, evaluate the performance of individual campaigns and collaborate with agencies and other internal and external stakeholders. Responsibilities: Create and manage email campaigns using Salesforce Marketing Cloud, including segmentation, content, design, testing, deployment, and reporting. Analyze and optimize email performance metrics Ensure email campaigns are compliant with industry standards and best practices, such as CAN_SPAN, GDPR, and deliverability. Provide insights and recommendations for email marketing improvement based on data and industry benchmarks. Provide reporting and metrics related to all activity within SFMC. Stay updated with the latest email marketing trends, tools, and technologies. Provide input on best practices to Livestock team. Collaborate with other Zoetis teams such as digital marketing, communication, web, and marketing to ensure email campaigns are integrated and aligned with the overall marketing strategy Utilize Salesforce Marketing Cloud to design and automate personalized communication workflows, ensuring timely and relevant interactions with customers Implement segmentation strategies to effectively personalize content/offers at scale for various audience segments Work with CRM team to Analyze data, track key performance indicators (KPIs), and partner with cross-functional teams to generate actionable insights to optimize communication strategies Conduct A/B testing and campaign performance evaluations to optimize communication tactics and improve overall campaign effectiveness. Monitor and evaluate the success of CRM initiatives, providing regular reports and recommendations to management on campaign performance, customer engagement, and opportunities for improvement. Come up with new ideas and technologies for consideration into Livestock communication Build email templates and successfully drive team adoption. Assist in the execution of testing and optimization strategies for continued performance improvement. Leverage marketing technology and automate campaigns where possible while applying customization and personalization Take a data-driven approach to marketing campaigns and prioritization of resources Required Qualifications Bachelors Degree in marketing, communications, business or related field 4 – 8 years experience in marketing automation, primarily for B2B Salesforce Marketing Cloud Email Specialist Certification Strong communication, analytical, and project management skills with attention to detail and accuracy Team player with the ability to collaborate and communicate effectively with cross-functional teams. HTML and SQL skills required (CSS experience a plus) Experience with data imports, feeds, API, integrations and extensions Experience with Salesforce Content Builder and Journey Builder (creating emails from scratch, dynamic content blocks, AMPscripts; data extensions and API’s) Experience with analytics tools such as Google Analytics, Tableau, PowerBi and/or data studio Familiarity with CAN-SPAM laws Expertise in graphic design for digital landscapes Email & SMS experience Physical Position Requirements Position based in Parsippany, NJ <10% Travel Full time Regular Colleague Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume. Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search. Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at zoetiscolleagueservices@zoetis.com to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at www.Zoetis.com/careers site, or (2) via email to/from addresses using only the Zoetis domain of “@zoetis.com”. In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis. Join Zoetis – and build your career with a global animal health company dedicated to serving veterinarians, livestock producers and people who raise and care for farm and companion animals in more than 100 countries. Why Zoetis Zoetis has more than 70 years of experience in delivering innovative, high-quality products and services that support the human-animal bond and help to ensure a safe and sustainable global food supply. Our Purpose At Zoetis, our purpose is to nurture our world and humankind by advancing care for animals while providing support for our colleagues, customers, and communities. Hear from our colleagues from around the world as they share their purpose and what it means to work in animal health. Our Culture Our Core Beliefs are at the foundation of our culture, and we strive to create an environment where all colleagues feel valued and cared for and understand the important role we each play in embracing diversity, equity & inclusion to improve the quality of our innovation, collaboration and relationships Opportunities at Zoetis We invest in the development of our colleagues and offer exciting opportunities to make a difference in a growing global industry. We are committed to creating an environment where all our colleagues can learn and grow in their career. Supported by managers and the organization, colleagues are empowered to take on challenges and experiences that help them reach their career goals and aspirations. At Zoetis, we are shaping the future of animal health. Results that Matter Our colleague listen, understand and make relevant contributions to our industry by working together with our customers and addressing the unique real-world challenges they face. We take pride in our cooperative and high performing spirits.