How Much Does a Sales Program Manager Make? (2025)
A sales program manager plays a key role in driving a company's sales success. They link business strategy with day-to-day sales operations, ensuring that plans are effectively carried out and goals are met. With strong analytical and leadership skills, they guide the sales team, track performance, and keep efforts aligned with organizational objectives. Their work supports consistent growth, and their salary reflects the importance of this responsibility.
According to Salary.com, sales program managers earn an average of $126,400 per year, or about $61 per hour, as of October 1, 2025. The U.S. Bureau of Labor Statistics further notes that broader sales manager roles earned an average of $138,060 annually in 2024, with overall employment in this category projected to grow 5% from 2024 to 2034.
Keep reading to find detailed insights on sales program managers' salaries, the highest-paying cities, and other key information about this career.
What is the Average Sales Program Manager's Salary?
As mentioned above, the average sales program manager salary in the United States is $126,400 per year or $61 per hour. The average annual wage for sales program managers is between $103,666 and $160,406, with the majority earning between $114,500 and $144,200.
2025 Sales Program Manager Salary: $126,400 ($61 per hour)
A sales program manager earns an average monthly salary of $10,533, with an average weekly pay of $2,431. At the time of writing, the average hourly wage for these professionals is $61.
| Percentile | By Hour | By Week | By Month | By Year |
|---|---|---|---|---|
| 10th Percentile | $50 | $1,994 | $8,639 | $103,666 |
| 25th Percentile | $55 | $2,202 | $9,542 | $114,500 |
| 50th Percentile (Median) | $61 | $2,431 | $10,533 | $126,400 |
| 75th Percentile | $69 | $2,773 | $12,017 | $144,200 |
| 90th Percentile | $77 | $3,085 | $13,367 | $160,406 |
Aside from base salary, many sales program managers may also receive additional cash compensation, like bonuses up to $51,000.
Sales Program Manager Salary State by State
The salary of sales program managers varies across U.S. states based on factors such as minimum wage, job demand, location, industrial strength, and cost of living.
According to the data presented below, the three states with the lowest average annual wages for sales program managers are Mississippi ($112,700), West Virginia ($113,800), and Arkansas ($114,200).
Conversely, the states with the highest average annual salaries are Massachusetts ($137,600), California ($139,400), and the District of Columbia ($139,900).
| State | Average Salary |
|---|---|
| Alaska | $136,800 |
| Alabama | $116,100 |
| Arkansas | $114,200 |
| Arizona | $123,200 |
| California | $139,400 |
| Colorado | $129,000 |
| Connecticut | $135,100 |
| District of Columbia | $139,900 |
| Delaware | $128,000 |
| Florida | $119,600 |
| Georgia | $121,900 |
| Hawaii | $132,100 |
| Iowa | $121,000 |
| Idaho | $118,000 |
| Illinois | $128,800 |
| Indiana | $121,300 |
| Kansas | $120,400 |
| Kentucky | $118,900 |
| Louisiana | $120,200 |
| Massachusetts | $137,600 |
| Maryland | $130,300 |
| Maine | $123,200 |
| Michigan | $124,500 |
| Minnesota | $129,300 |
| Missouri | $120,100 |
| Mississippi | $112,700 |
| Montana | $119,300 |
| North Carolina | $120,100 |
| North Dakota | $124,900 |
| Nebraska | $119,100 |
| New Hampshire | $127,800 |
| New Jersey | $137,000 |
| New Mexico | $117,100 |
| Nevada | $125,100 |
| New York | $134,400 |
| Ohio | $123,100 |
| Oklahoma | $116,900 |
| Oregon | $128,400 |
| Pennsylvania | $125,800 |
| Rhode Island | $131,000 |
| South Carolina | $118,400 |
| South Dakota | $114,900 |
| Tennessee | $118,100 |
| Texas | $123,300 |
| Utah | $121,000 |
| Virginia | $127,300 |
| Vermont | $124,100 |
| Washington | $137,000 |
| Wisconsin | $124,300 |
| West Virginia | $113,800 |
| Wyoming | $121,200 |
What are the Best-Paying Cities for Sales Program Manager?
The salaries of sales program managers can also vary by city due to several factors, including differences in the cost of living, demand for the role, and prevailing industry rates in metropolitan areas.
As shown in the table below, the labor market in California offers higher average annual wages for sales program managers, particularly in cities such as San Jose, San Francisco, and Oakland.
Similarly, cities like New York, Queens Village, and Paramus are also among the highest-paying locations for professionals in this role.
| City | Average Salary |
|---|---|
| San Jose, CA | $159,400 |
| San Francisco, CA | $157,800 |
| Oakland, CA | $154,300 |
| New York, NY | $146,500 |
| Queens Village, NY | $145,500 |
| Paramus, NJ | $144,500 |
How Does Experience Affect a Sales Program Manager's Salary?
Experience has a big impact on how much sales program managers earn. Each year on the job sharpens leadership, negotiation, and strategic skills, qualities that translate directly into higher pay.
According to Salary.com, newcomers to the field earn an average of $122,333 annually. With just two years of experience, compensation edges up to $122,821, reflecting the growing value of practical expertise.
Furthermore, sales program managers with 2-4 years of experience see a further bump in their salaries to $123,960. At the senior level, seasoned professionals can reach about $125,261, and top experts in the field can make up to $128,416 a year.
| Levels | Salary |
|---|---|
| Entry Level Sales Program Manager | $122,333 |
| Intermediate Level Sales Program Manager | $122,821 |
| Senior Level Sales Program Manager | $123,960 |
| Specialist Level Sales Program Manager | $125,261 |
| Expert Level Sales Program Manager | $128,416 |
How to Increase Salary as a Sales Program Manager?
To become a sales program manager, most employers require a bachelor's degree in business administration, marketing, or a related field. While some professionals enter the field with an associate degree, a bachelor's or master's degree generally provides better opportunities for advancement and higher earnings.
Below are common qualifications and career advancements that can help sales program managers increase their earning potential:
Sales Program Manager Advancements
Level of education: Earning an advanced degree, such as an MBA or a master's in marketing, can strengthen overall qualifications and open doors for higher-level management positions.
Work experience: Gaining several years of experience in sales, project management, or business development significantly increases value to employers. Successfully leading large teams or high-impact projects often leads to better-paying roles.
Skill development: Developing skills in strategic planning, revenue forecasting, data analytics, and leadership can improve performance and salary prospects. Proficiency with CRM software and sales analytics tools is also highly beneficial.
Change of employer: Moving to an organization that offers higher compensation or more extensive responsibilities can result in an immediate salary increase.
Sales Program Manager Skills
Building high-demand skills is a proven way for sales performance managers to boost their earning potential and advance their careers.
Based on Salary.com's Real-time Job Posting Salary Data Report, the top in-demand skills for this role are sales training (10.80%) and forecasting (10.70%).
In addition, strengthening capabilities in field sales and forecasting can yield significant pay increases by approximately 12.11% and 11.59%, respectively.
| Skill | Demand | Salary Increase |
|---|---|---|
| Sales Training | 10.80% | 10.84% |
| Forecasting | 10.70% | 11.59% |
| Promotion | 10.60% | 9.93% |
| Sales Support | 10.50% | 10.38% |
| Field Sales | 10.50% | 12.11% |
| Direct Selling | 10.50% | 11.46% |
| Customer Acquisition | 10.50% | 10.22% |
| Sales Process | 10.50% | 9.00% |
What are the FAQs About Sales Program Manager Salaries?
Here are frequently asked questions about the sales program manager's salary:
What is a sales program manager?
A sales program manager is a professional responsible for expanding existing customer accounts and collaborating with a team of sales representatives to identify prospects and generate new business. They develop tailored solutions to meet customer needs, oversee sales projects aimed at achieving specific sales targets, and maintain direct contact with clients.
Is a program manager a high-level position?
A program manager is considered a high-level position involving strategic oversight of multiple projects or programs aligned with an organization's goals. They lead planning, execution, and tracking of complex programs; collaborate with cross-functional teams and senior leadership; manage budgets and resources; and help build organizational project management capabilities.
What is the average Sales Program Manager salary for someone with 5 years of experience in the US?
As of October 1, 2025, the average sales program manager salary for someone with 5 years of experience in the US is $125,261 annually. For those in the 90th percentile, the ceiling is $160,406.
