How Much Does a Sales Enablement Specialist Make? (2025)
Sales enablement specialists are responsible for equipping sales teams with the tools, training, and strategies they need to close deals more effectively. Their work includes creating sales playbooks, refining processes, managing CRM software, and coordinating with marketing to ensure alignment across the organization. They play a critical role in helping businesses boost sales productivity, improve customer engagement, and achieve overall business goals.
According to the U.S. Bureau of Labor Statistics (BLS), employment for business and financial specialists, including roles like compensation, benefits, and job analysis specialists, is projected to grow 5% from 2022 to 2032, with about 8,600 job openings each year on average. This reflects the rising demand for professionals who can analyze data, identify trends, and support better decision-making in areas like sales enablement.
Read this salary guide as we thoroughly discuss a sales enablement specialist's job description, salary insights, factors that affect their compensation, and how to become one.
What Does a Sales Enablement Specialist Do?
The sales enablement specialist position is a key role in many organizations, bridging the gap between sales, marketing, and sales operations to help sales team members succeed. Their roles and responsibilities vary depending on the company size, industry, and structure of the sales team, but generally focus on improving sales productivity, streamlining the sales process, and aligning sales activities with broader business goals.
Here is a sales enablement specialist's job description:
- They develop and deliver sales training programs that prepare both new hires and experienced reps to succeed in complex sales processes.
- They create, manage, and maintain tools, resources, and content (such as playbooks, presentations, and case studies) that support effective sales efforts.
- They coordinate with sales enablement managers and marketing teams to ensure messaging, campaigns, and strategies are consistent across the organization.
- They integrate and manage CRM software and other enablement platforms to maintain efficiency and streamline workflows.
- They analyze sales data and trends to refine strategies and provide actionable insights to improve performance and close rates.
- They identify gaps in sales knowledge and skills, then implement targeted training programs and initiatives to address them.
- They collaborate with leadership to design initiatives that support customer engagement and improve client-facing interactions.
- They play a critical role in ensuring that the sales team has the right information at the right time to achieve targets and drive revenue growth.
What Is Sales Enablement Specialist Salary Overview?
As of September 28, 2025, the average salary for sales enablement specialists in the United States is $77,650 per year. The range is from $63,382 to $92,337, with most professionals earning between $70,182 and $85,337 depending on experience, company, and location.
The average monthly rate is approximately $6,471, with a range from $5,281 to $7,695, while the average hourly rate is $37, with a range from $30 to $44.
2025 Sales Enablement Specialist Salary: $77,650 per year ($37 per hour)
Depending on the percentile, a sales enablement specialist salary (including bonus and additional compensation) ranges from $63,382 to $92,337, with $77,650 as the median value.
| Percentile | Salary + Bonus |
|---|---|
| 10th Percentile | $63,382 |
| 25th Percentile | $70,182 |
| 50th Percentile (Median) | $77,650 |
| 75th Percentile | $85,337 |
| 90th Percentile | $92,337 |
The average total compensation for sales enablement specialists, including base salary, bonuses, and benefits, is $133,795 per year. The median base salary makes up 58.0% of the total pay, while benefits such as social security, healthcare, retirement contributions, and paid time off account for a significant portion of the rest.
| Core Compensation | ||
|---|---|---|
| Median | % of Total | |
| Base Salary | $77,650 | 58.0% |
| Bonus | $17,776 | 13.3% |
| Value of Benefits | ||
| Social Security | $7,225 | 5.4% |
| 401K/403B | $3,967 | 3.0% |
| Disability | $1,889 | 1.4% |
| Healthcare | $8,566 | 6.4% |
| Pension | $5,100 | 3.8% |
| Time Off | $11,624 | 8.7% |
| Total Compensation | $133,795 | 100% |
What Can Affect Sales Enablement Specialist Salaries?
Several factors such as experience level, geographic location, education, and technical skills can influence the salary of a sales enablement specialist. Employers often adjust compensation based on the individual's ability to drive sales efficiency, support sales teams with the right tools and training, and optimize revenue operations. Below, we break down how these factors impact annual earnings.
By Experience Level
An entry-level sales enablement specialist salary starts at $76,898, while those at the expert level with advanced experience and leadership responsibilities can expect an average of $82,402 annually. As specialists gain more expertise in areas like CRM systems, sales analytics, and training program development, their earning potential steadily increases.
| Levels | Salary |
|---|---|
| Entry Level Sales Enablement Specialist | $76,898 |
| Intermediate Level Sales Enablement Specialist | $77,957 |
| Senior Level Sales Enablement Specialist | $80,225 |
| Specialist Level Sales Enablement Specialist | $82,160 |
| Expert Level Sales Enablement Specialist | $82,402 |
By Geographic Location
Geographic location plays a significant role in determining a sales enablement specialist salary across the United States. Factors such as the local economy, cost of living, market conditions, and industry presence all influence compensation. Below are the hot cities where salaries for this role are the most competitive:
| City | 25th Percentile | 50th Percentile (Average) | 75th Percentile |
|---|---|---|---|
| San Francisco, California | $87,650 | $96,976 | $106,578 |
| Washington, District of Columbia | $77,705 | $85,974 | $94,486 |
| Miami, Florida | $67,430 | $74,606 | $81,992 |
| Chicago, Illinois | $72,526 | $80,243 | $88,188 |
| Boston, Massachusetts | $78,273 | $86,602 | $95,177 |
| New York, New York | $81,333 | $89,988 | $98,898 |
| Dallas, Texas | $69,304 | $76,679 | $84,271 |
According to Salary.com, San Francisco offers the highest pay for sales enablement specialists, with salaries ranging from $87,650 to $106,578 annually. In contrast, Miami has the lowest range among major cities, from $67,430 to $81,992.
By Skills
Sales enablement specialists with highly sought-after skills tend to command higher salaries, especially when their expertise directly supports sales teams in driving revenue growth, customer engagement, and sales productivity.
Skills such as forecasting and direct selling provide some of the largest salary boosts for this position. Specialists who can leverage CRM software, refine strategies, and support sales enablement managers in improving the sales process are in higher demand and see significant compensation increases.
Some of the most valuable skills for this role include telemarketing, lead generation, sales planning, Salesforce CRM, event marketing, and customer acquisition.
| Skills | Demand | Salary Increase |
|---|---|---|
| Forecasting | 10.70% | +10.05% |
| Direct Selling | 10.50% | +9.75% |
| Telemarketing | 10.80% | +9.67% |
| Lead Generation | 10.50% | +9.27% |
| Salesforce CRM | 10.50% | +9.06% |
| Customer Acquisition | 10.50% | +8.69% |
| Sales Planning | 10.50% | +8.95% |
| Event Marketing | 10.60% | +8.21% |
By Education
Education plays a critical role in shaping the career path and salary potential of a sales enablement specialist. Most professionals in this role hold at least a bachelor's degree in a related field such as business, marketing, communications, or sales management. Advanced education, certifications, and specialized training programs can further boost compensation and open doors to sales enablement manager or leadership positions.
| Degree Level | % of Professionals with this Education |
|---|---|
| Bachelor's Degree | 68.4% |
| Master's Degree | 20.7% |
| Associate's Degree | 7.5% |
| Doctorate | 3.4% |
How to Become a Sales Enablement Specialist
To build a career as a sales enablement specialist, you'll need a blend of education, hands-on experience, strategic thinking, and technical skills. Below is a step-by-step path you can follow, based on industry practices and job market requirements.
- Pursue relevant education: Most organizations require a bachelor's degree in fields like business, marketing, communications, or a related major. For example, a job listing for a Sales Enablement Specialist at Moody's specifies a bachelor's degree in business, marketing, or equivalent. In SaaS companies, this expectation is especially common.
- Gain experience in sales, training, or operations: Early in your career, work in roles that let you understand the sales process, customer engagement, or operations. Many specialists come from sales rep, sales operations, training, or marketing roles. For example, some job descriptions require 3-5 years of relevant experience and proficiency in CRM software and project work.
- Build knowledge of sales enablement tools and practices: As you gain experience, start mastering tools used by the sales team-CRM software, sales enablement platforms, content management systems, analytics dashboards-and learn how to integrate them. Learn best practices in sales training, content creation, coaching, and performance measurement.
- Develop and deliver enablement programs: Start owning small projects: build playbooks, design onboarding modules, train new hires, measure how those programs affect sales productivity or ramp time. Over time, you can scale up to more complex programs and take on cross-functional work with marketing, product, and sales leadership.
What are the FAQs about Sales Enablement Specialist?
Here are the common questions asked about sales enablement specialist:
What is the typical salary progression for a Sales Enablement Specialist?
The typical salary for a Sales Enablement Specialist varies based on career stage, with entry-level roles earning around $76,898 and expert-level specialists averaging $82,402 annually. Over time, completing advanced training, gaining certifications, and moving into sales enablement manager roles can significantly increase earning potential.
What factors lead to ongoing improvement in a specialist's earnings over time?
Improvement in compensation often comes from:
- Gaining experience and moving from entry through expert levels.
- Mastering high-impact skills (e.g., forecasting, CRM, lead generation) that offer salary increases of 8-10% or more.
- Taking on leadership or strategic responsibilities.
- Proving measurable results (like better quota attainment or reduced ramp times) that justify raises or promotions.
Does a Sales Enablement Specialist role still require human judgment even with data-driven tools?
Absolutely. While CRM software and analytics tools supply vast amounts of data, a specialist's job is to interpret and complete the bridge between numbers and human behavior. They must understand team dynamics, coach sales team members, and tailor training and content in a human way that tools alone can't. Tools can aid, but human judgment refines strategies.
