How Much Does a Regional Sales Manager Make? (2025)
Regional sales managers are responsible for managing the sales teams and supporting operations to implement organizational sales strategies and drive regional sales growth. They usually oversee multiple territories and manage a team of territory sales managers.
According to the US Bureau of Labor Statistics, some of the top industries for regional sales managers are finance and insurance, manufacturing, professional, scientific, and wholesale and retail trade. As of July 10, 2025, the average annual salary of regional sales managers in the United States is $126,390.
Read this salary guide as we thoroughly discuss a regional sales manager’s responsibility, salary insights, factors that affect their compensation, and how to become one.
What Does a Regional Sales Manager do?
Regional sales managers plan and coordinate product and service delivery to clients. They establish long-term and short-term sales goals for teams, analyze sales data, and develop training programs for the company’s sales representatives.
Moreover, regional sales managers research and promote techniques, tools, and structures to support the sales process and meet defined sales metrics. They monitor customer feedback and collaborate with internal stakeholders to determine new products and maximize revenue.
Here is a list of other responsibilities that regional sales managers do:
- Prepare budgets and approve expenditures
- Monitor customer preferences, industry, business environment, and competitors to determine the target of sales efforts
- Project sales and determine the profitability of products and services
- Develop plans to attract new clients using techniques like direct sales, cold calling, and business-to-business marketing
- Resolve customer conflicts, especially those escalated from sales staff
- Utilize data to measure and monitor sales processes, identify issues, and improve performance
What is Regional Sales Manager Salary Overview?
As of July 10, 2025, the average salary for regional sales managers in the United States is $126,390 per year. The range for regional sales manager salary in the U.S. goes from $104,611 to $162,689, with earning mostly between $114,990 and $145,390.
The average monthly rate is $10,553 with a range from $8,718 to $13,557 while the average hourly rate is $61 with a range from $50 to $78.
2025 Regional Sales Manager Salary: $126,390 per year ($61 per hour)
Depending on the percentile, a regional sales manager’s salary with bonus ranges from $122,406 to $247,732, with $176,090 as the average value.
| Percentile | Salary + Bonus |
|---|---|
| 10th Percentile | $122,406 |
| 25th Percentile | $147,990 |
| 50th Percentile | $176,090 |
| 75th Percentile | $213,590 |
| 90th Percentile | $247,732 |
The average total compensation for regional sales managers, including the core compensation and benefits, is $240,012. The median base salary for regional sales managers makes up 52.7% of the total pay while benefits like social security, healthcare, and time off make up 18.1%.
| Core Compensation | ||
|---|---|---|
| Median | % of Total | |
| Base Salary | $126,390 | 52.7% |
| Bonus | $49,700 | 20.7% |
| Value of Benefits | ||
| Social Security | $13,471 | 5.6% |
| 401K/403B | $7,396 | 3.1% |
| Disability | $3,522 | 1.5% |
| Healthcare | $8,352 | 3.5% |
| Pension | $9,509 | 4.0% |
| Time Off | $21,673 | 9.0% |
| Total Compensation | $240,012 | 100% |
What Can Affect Regional Sales Manager Salaries?
Several factors like experience level, geographic location, education, and skills can affect the salary for regional sales managers. Here are the detailed effects of these factors in terms of compensation every year.
By Experience Level
The regional sales manager salary increases as experience level advances. An entry-level regional sales manager's salary is $123,181 while an expert level with over 8 years of experience can expect $128,647 on average.
| Levels | Salary |
|---|---|
| Entry Level Regional Sales Manager | $123,181 |
| Intermediate Level Regional Sales Manager | $123,566 |
| Senior Level Regional Sales Manager | $124,465 |
| Specialist Level Regional Sales Manager | $125,491 |
| Expert Level Regional Sales Manager | $128,647 |
By Geographic Location
Key factors why geographic location affects salaries in the United States are the local economy, cost of living, and industry presence. Here are the hot cities in the US, where there are competitive regional sales manager salaries:
| Cities | 25th Percentile | 50th Percentile | 75th Percentile |
|---|---|---|---|
| San Francisco, California | $143,590 | $157,790 | $181,590 |
| Washington, District of Columbia | $127,290 | $139,890 | $160,990 |
| Miami, Florida | $110,490 | $121,390 | $139,690 |
| Chicago, Illinois | $118,790 | $130,590 | $150,290 |
| Boston, Massachusetts | $128,190 | $140,890 | $162,190 |
| New York, New York | $133,290 | $146,390 | $168,490 |
| Dallas, Texas | $113,590 | $124,790 | $143,590 |
Based on the data by Salary.com, San Francisco has the most competitive pay among the hot cities, ranging from $143,590 to $181,590, while Miami has the least, with salaries ranging from $110,490 to $139,690.
By Skills
Regional sales managers with more acquired skills get higher pay, especially with competencies with higher demands.
Data from Salary.com's Real-time Job Posting Salary Data Report suggests that for regional sales managers, skills in sales strategy can give the highest pay increase at 14.65%, followed by business development at 10.03%.
Some important skills also include sales management, salesforce CRM, sales planning, and sales process.
| Skills | Demand (%) | Salary Increase (%) |
|---|---|---|
| Sales Strategy | 10.15% | +14.65% |
| Business Development | 14.46% | +10.03% |
| Sales Management | 12.11% | +9.18% |
| Salesforce CRM | 13.19% | +8.54% |
| Sales Planning | 21.85% | +7.93% |
| Sales Process | 12.03% | +7.45% |
By Education
In terms of education, regional sales managers mostly have bachelor's degrees at 68.01%, followed by those with master’s degrees at 14.23%. Meanwhile, those with a high school diploma are 7.55%.
| Degree Level | % of Users with This Level of Education |
|---|---|
| Master | 68.01% |
| Bachelor | 14.23% |
| No diploma | 7.55% |
How to Become a Regional Sales Manager?
To become a regional sales manager, one must have a high school diploma or a bachelor’s degree in business, management, marketing, or related fields. Sales expertise is also a must in this position, requiring 5 years of experience in the related area and 1 to 3 years of supervisory experience.
According to BLS, here are the important skills to become a regional sales manager:
- Analytical skills: They monitor and analyze data to analyze market trends, set goals, and implement sales strategies.
- Communication skills: They must convey clear instructions and messages to a wide range of individuals.
- Computer skills: They can operate various programs and applications to monitor sales and build forecasting models, like customer relationship management (CRM) and spreadsheet software.
- Customer-service skills: They must be effective in communicating, listening, and responding to clients, which helps in driving sales growth.
- Interpersonal skills: They must establish a good relationship with customers, colleagues, and stakeholders.
- Leadership skills: They can motivate and lead sales professionals to achieve sales goals.
- Organizational skills: They know how to manage their time, track and maintain the performance of teams, and create proactive sales strategies.
What are the FAQs about Regional Sales Manager?
Here are some common questions about regional sales manager salary:
What is the highest salary for a regional sales manager?
The highest salary for regional sales managers can reach up to $162,689 per year or $78 per hour in United States. The annual salary range for the position is $104,611 to $162,689 or an hourly range of $50 to $78.
What is the role of a regional sales manager?
The role of a regional sales manager is managing sales operations and teams, implementing organizational sales strategy, setting sales targets, and driving revenue growth. They usually report to sales directors.
They also establish long-term and short-term sales goals for teams, analyze sales data and industry trends, and establish ongoing training programs for the company’s sales representatives.
Moreover, regional sales managers research and promote techniques, tools, and structures to support the sales process and meet defined sales metrics. They monitor customer feedback and collaborate with internal stakeholders to determine new products and drive business success.
Is being a regional sales manager hard?
Being a regional sales manager can be challenging since they are at the front line when it comes to driving an organization’s sales performance. The roles can be taxing, such as the constant travel demands, pressure in hitting regional sales targets, networking with clients, and constantly adapting to regional market trends and changes.
However, a successful career as a regional sales manager can be achieved through effective delegation and development of high-performing sales teams, setting realistic goals and expectations, integrating personal boundaries with work responsibilities, and leveraging technology for efficient processes.
