Product Marketing Manager Average Salary & Hourly Rate in 2025
A product marketing manager is responsible for managing, developing, and implementing marketing activities to maximize sales of an assigned brand. They analyze brand performance, brand competitiveness, and product trends in the marketplace, as well as develop marketing strategies for a brand.
The product marketing manager salary is affected by different factors like experience, location, and education. This article we give you a salary overview, responsibilities, and job outlook for product marketing managers.
An Overview of Product Marketing Manager Salaries
As of September 10, 2025, the average annual product marketing manager salary in the United States is $127,153, or approximately $61 per hour. The salary range is between $101,534 and $147,920, with most of them earning $113,743 to $138,023.
| Percentile | Average Annual Salary |
|---|---|
| 10% | $101,534 |
| 25% | $113,743 |
| 50% | $127,153 |
| 75% | $138,023 |
| 90% | $147,920 |
The industry of job titles affects its salary. According to the BLS, here are the top industries for marketing managers, alongside the median annual wages:
- Management of companies and enterprises: $169,840
- Manufacturing: $168,210
- Finance and insurance: $167,610
- Professional, scientific, and technical services: $165,080
- Wholesale trade: $158,120
Product Marketing Manager Salary: Hourly, Weekly, Monthly, and Yearly Breakdown
The average salary for product marketing managers is $2,445 per week and $10,596 per month. Here is the breakdown of the hourly, weekly, monthly, and yearly salary for product marketing managers:
- Average salary per hour: $61
- Average salary per week: $2,445
- Average salary per month: $10,596
- Average salary per year: $127,153
How Experience Impacts Product Marketing Manager Salaries
An entry-level product marketing manager earns $122,356. A senior product marketing manager earns $124,283, whereas an expert-level can expect $127,527 per year on average.
- Entry Level Product Marketing Manager: $122,356
- Intermediate Level Product Marketing Manager: $122,934
- Senior Level Product Marketing Manager: $124,283
- Specialist Level Product Marketing Manager: $125,824
- Expert Level Product Marketing Manager: $127,527
State-by-State Breakdown of Average Salaries for Product Marketing Manager
Product marketing manager salaries vary for each state in the US due to the industry presence, living costs, and economies at the local level.
The top 5 states with the highest average product marketing manager salaries are: the District of Columbia at $140,783, California at $140,243, Massachusetts at $138,373, Washington at $137,873, and New Jersey at $137,823.
| State | Average Salary |
|---|---|
| Alaska | $137,643 |
| Alabama | $116,813 |
| Arkansas | $114,873 |
| Arizona | $123,893 |
| California | $140,243 |
| Colorado | $129,733 |
| Connecticut | $135,883 |
| District of Columbia | $140,783 |
| Delaware | $128,763 |
| Florida | $120,313 |
| Georgia | $122,643 |
| Hawaii | $132,903 |
| Iowa | $121,683 |
| Idaho | $118,693 |
| Illinois | $129,603 |
| Indiana | $122,053 |
| Kansas | $121,073 |
| Kentucky | $119,653 |
| Louisiana | $120,893 |
| Massachusetts | $138,373 |
| Maryland | $131,103 |
| Maine | $123,973 |
| Michigan | $125,223 |
| Minnesota | $130,113 |
| Missouri | $120,813 |
| Mississippi | $113,393 |
| Montana | $120,043 |
| North Carolina | $120,833 |
| North Dakota | $125,603 |
| Nebraska | $119,793 |
| New Hampshire | $128,543 |
| New Jersey | $137,823 |
| New Mexico | $117,773 |
| Nevada | $125,843 |
| New York | $135,173 |
| Ohio | $123,813 |
| Oklahoma | $117,563 |
| Oregon | $129,123 |
| Pennsylvania | $126,583 |
| Rhode Island | $131,833 |
| South Carolina | $119,143 |
| South Dakota | $115,553 |
| Tennessee | $118,823 |
| Texas | $124,023 |
| Utah | $121,763 |
| Virginia | $128,043 |
| Vermont | $124,803 |
| Washington | $137,873 |
| Wisconsin | $125,083 |
| West Virginia | $114,503 |
| Wyoming | $121,943 |
Product Marketing Manager Salaries: Top Earning Cities Revealed
The top 3 cities with the highest pay for product marketing managers are San Jose at $160,373, San Francisco at $158,793, and Oakland at $155,273. Here are the other top-paying cities in the United States:
| Top Paying Cities | Average Salary |
|---|---|
| San Jose, CA | $160,373 |
| San Francisco, CA | $158,793 |
| Oakland, CA | $155,273 |
| New York, NY | $147,353 |
| Queens Village, NY | $146,403 |
| Paramus, NJ | $145,383 |
| Passaic, NJ | $145,253 |
Explore Product Marketing Manager Benefits and Perks Beyond Salary
Product marketing managers receive benefits and perks alongside their annual base salary and additional cash compensation. In Salary.com's HR-reported data, the average total compensation for product marketing managers includes social security, healthcare, and pension.
- Social Security: $12,365
- 401K/403B: $6,789
- Disability: $3,233
- Healthcare: $8,352
- Pension: $8,728
- Time off: $19,893
Product Marketing Manager Job Description: Roles and Responsibilities
A product marketing manager is responsible for managing, developing, and implementing marketing activities to maximize sales of an assigned brand. They analyze brand performance, brand competitiveness, and product trends in the marketplace, as well as develop marketing strategies for a brand.
Here are the specific roles product marketing managers usually have:
- Initiate market research studies and analyze findings to understand market opportunities
- Work with management and team leaders to identify and implement appropriate sales strategies or improve direction for current campaigns
- Plan advertising campaigns through radio, television, or email media
- Review marketing metrics to determine the effectiveness and value of marketing strategies or campaigns
- Lead the development, organization, and application of marketing content and identify appropriate sales channels
- Translate marketing initiatives into specific projects and actionable plans
- Ensure product and brand initiatives are consistent with the organization's public image
When and How to Ask for a Raise as a Product Marketing Manager
As a product marketing manager, you are tasked to oversee the marketing strategies of the company's brand and products, so if you want to increase your earning potential, here are steps on when and how to ask for a pay raise as a product marketing manager:
- Reflect on achievements: Assess your performance as a product marketing manager in terms of significant product adoption, increased sales, and high customer retention using your marketing strategies. If you have also acquired new skills and certifications that made you thrive in product marketing, you can use them as a testament to your competence.
- Research on benchmarks: By looking at market trends, find the most appropriate salary that aligns with your current position, qualification, location, and industry. The average salary for product marketing managers in the United States is $127,153 or $61 per hour.
- Choose the perfect time: To ensure positive outcomes, pitch your proposal after the company has achieved a significant operational milestone, when your team relies on your expertise to optimize product launches, when your leadership has been recognized by the company, or when you take on more responsibilities and critical projects.
- Be open to discussion: Healthy negotiation is key to a good pay raise experience. Avoid using demanding tones and lean towards solutions and alternatives. Practice active listening while properly articulating your ground.
Why Does a Product Marketing Manager Make So Much?
The product marketing manager position usually needs a bachelor's degree in business, communications, marketing, or related fields. The position usually requires 5 years of experience in the related area and 1 to 3 years of supervisory experience.
Product marketing managers provide a bridge between product development and market success, so their expertise lies in identifying unique customer problems, how the products can solve these issues, and how the brand is able to stand out in a saturated market.
They also oversee subordinate staff in the day-to-day performance and have full authority over personnel actions. They ensure that the projects and goals meet and adhere to approved budgets, while having extensive knowledge of the function and department processes.
Product marketing managers have highly compensated skills, which translates to higher salary increases. In Salary.com's Real-time Job Posting Salary Data, you can view job skills for product marketing managers that give them greater compensation:
- Promotion: +8.43% salary increase
- Product Strategy: +8.23% salary increase
- Content Marketing: +8.07% salary increase
- Sales Support: +8.06% salary increase
- Event Marketing: +7.90% salary increase
- Search Engine Marketing (SEM): +7.82% salary increase
The Future of Product Marketing Managers: Job Outlook and Career Trends
From 2024 to 2034, the BLS projects that the employment of product marketing managers will grow by 6%. In fact, there are an average of 36,400 job openings for advertising, promotions, and marketing managers every year.
This demand for marketing managers will continue to increase as companies utilize marketing strategies to maintain product branding and elevate market share. Organizations seek advice from product marketing managers to formulate pricing strategies and generate creative and innovative ways to reach and retain customers.
In 2025, when trends like automation and social responsibility are emerging, core skills for marketing manager roles include data-driven decision-making, fluency in artificial intelligence (AI), omnichannel expertise, a deep understanding of the growing demand for sustainability, ethical marketing, and consumer-first initiatives.
