How Much Does a Head of Sales and Marketing Make? (2025)
Head of Sales and Marketing professionals lead strategy development and execution to drive revenue growth, brand awareness, and market expansion. As of November 2025, the average salary for a head of sales and marketing is $308,390 annually, or roughly $148 per hour, according to Salary.com.
This salary guide examines the role of a head of sales and marketing, covering key job responsibilities, typical earnings, and the factors that impact compensation, including experience, geographic location, industry specialization, and leadership skills.
What does a Head of Sales and Marketing do?
A head of sales and marketing develops and executes strategic plans to drive sales growth, increase market penetration, and enhance brand positioning. They lead the sales and marketing teams by setting goals, defining target markets, and aligning efforts to maximize revenue and customer engagement.
Their role involves analyzing market trends, overseeing campaign development, and collaborating closely with product and operations teams to ensure cohesive market strategies. While additional responsibilities may vary, their focus is on generating sustainable business growth and maintaining competitive advantages.
Their responsibilities include:
- Crafting and implementing sales and marketing strategies that align with company objectives
- Leading market research to identify opportunities, customer needs, and competitive positioning
- Managing budgets, forecasting sales performance, and analyzing key performance indicators (KPIs)
- Coordinating cross-functional teams to launch campaigns and product promotions effectively
- Building and nurturing relationships with key clients, partners, and stakeholders
- Coaching and mentoring sales and marketing personnel to enhance team capabilities
According to the U.S. Bureau of Labor Statistics and industry data, most sales managers and heads of sales and marketing hold a bachelor's degree in business, marketing, or a related field. Continuous professional development in new marketing technologies and sales methodologies is critical for success in this role.
What is the Head of Sales and Marketing Salary Overview?
As mentioned above, the average annual salary for heads of sales and marketing is $308,390, or $148 per hour, as of November 2025. Their average salary ranges from $270,945 to $394,551, with most professionals earning between $288,790 and $353,490. The average salary per month is $25,699.
The hourly salary of heads of sales and marketing is around $148, with hourly wages ranging from $130 to $190. Their weekly earnings average about $5,931, with a range of $5,210 to $7,588.
2025 Head of Sales and Marketing Salary: $308,390 ($148 per hour)
Meanwhile, the core median salary for heads of sales and marketing is $450,890 per year. This includes salary and bonuses and varies depending on the percentile.
According to our report, the average total salary for heads of sales and marketing is $565,210, including bonuses. The total compensation package for the job title includes benefits like healthcare ($8,352), time off ($55,494), and Social Security ($17,456), which make up % of the total compensation.
| Core Compensation | ||
|---|---|---|
| Median | % of Total | |
| Base Salary | $308,390 | 54.60% |
| Bonus | $142,500 | 25.20% |
| Value of Benefits | ||
| Social Security | $17,456 | 3.10% |
| 401K/403B | $10,500 | 1.90% |
| Disability | $9,018 | 1.60% |
| Healthcare | $8,352 | 1.50% |
| Pension | $13,500 | 2.40% |
| Time Off | $55,494 | 9.80% |
| Total Compensation | $565,210 | 100% |
What Can Affect the Salary of Heads of Sales and Marketing?
The head of sales and marketing's salary significantly varies based on factors such as experience level, geographic location, and skills. Here's a breakdown of these key factors:
By Experience Level
According to Salary.com, a head of sales and marketing with less than one year of experience earns an average annual salary of $295,974. On the other hand, those professionals with 8 or more years of experience earn an average annual salary of $308,090.
| Levels | Salary |
|---|---|
| Entry Level Head of Sales and Marketing | $295,974 |
| Intermediate Level Head of Sales and Marketing | $297,747 |
| Senior Level Head of Sales and Marketing | $300,111 |
| Specialist Level Head of Sales and Marketing | $303,657 |
| Expert Level Head of Sales and Marketing | $308,090 |
By Geographic Location
Aside from experience level, the salary of head of sales and marketings in the United States also varies by location, influenced by factors such as cost of living, local economy, and industry presence.
For example, as presented in the table below, a metropolitan area like San Jose has the highest average salary for a head of sales and marketing at $388,990 per year. Meanwhile, Passaic and Bergenfield report lower median salaries of $352,290 and $351,990, respectively.
| City | 25th Percentile | 50th Percentile | 75th Percentile |
|---|---|---|---|
| San Jose, California | $364,190 | $388,990 | $445,790 |
| San Francisco, California | $360,590 | $385,190 | $441,390 |
| Oakland, California | $352,590 | $376,590 | $431,590 |
| New York, New York | $334,690 | $357,390 | $409,590 |
| Queens Village, New York | $332,490 | $355,090 | $406,990 |
| Paramus, New Jersey | $330,190 | $352,590 | $404,190 |
| Passaic, New Jersey | $329,890 | $352,290 | $403,790 |
| Bergenfield, New Jersey | $329,590 | $351,990 | $403,390 |
By Skills
As the heads of sales and marketings gain higher or in-demand skills, their earning potential also increases accordingly.
Based on the Real-Time Job Posting Salary Data Report, it shows that those professionals with complex sales skills see a salary increase of +14.90%, while those professionals with marketing systems skills see an increase of +14.05%. Notably, the demand for these skills is 10.50% and 10.80%, respectively.
| Skill | Demand | Salary Change (%) |
|---|---|---|
| Complex Sales | 10.50% | +14.90% |
| Marketing Systems | 10.80% | +14.05% |
| Key Account Management | 10.50% | +14.04% |
| Sales Management | 10.00% | +13.67% |
| Business Development | 10.00% | +13.15% |
| Sales Strategy | 10.00% | +12.70% |
How to Become a Head of Sales and Marketing?
Starting a career as a head of sales and marketing requires a strategic blend of education, relevant certifications, practical experience, and ongoing professional development. Here is a step-by-step guide to help you achieve this leadership role:
- Complete your education: Most head of sales and marketing positions require at least a bachelor's degree in business administration, marketing, sales management, or a related field.
- Earn certifications: Obtaining professional certifications such as Certified Sales Leadership Professional (CSLP), Digital Marketing Certification, or Strategic Marketing Management credentials can enhance your expertise and credibility in sales and marketing strategies. These credentials demonstrate proficiency in market analysis, digital campaigns, and leadership.
- Gain practical experience: Building experience through roles such as sales executive, marketing manager, or business development professional is essential. Typically, 5+ years of progressively responsible experience in both sales and marketing functions are necessary before moving into a head role.
- Develop essential skills: According to industry data, heads of sales and marketing benefit from mastering skills in customer relationship management (CRM), sales forecasting, data analytics, and digital marketing tools. Skills in leadership, negotiation, and strategic planning are also highly sought after.
- Commit to continuous learning: Staying current with the latest sales techniques, marketing trends, and technology platforms through workshops, professional associations, and training ensures sustained success and growth.
What are the FAQs about Head of Sales and Marketing?
Here are frequently asked questions about the head of sales and marketing salary:
What is a head of sales and marketing?
The head of sales and marketing is a senior professional responsible for leading and orchestrating the sales and marketing efforts of an organization. They design and implement strategies to drive revenue growth, expand market share, and strengthen brand presence.
This role involves overseeing sales campaigns, marketing initiatives, and customer engagement programs, while collaborating closely with cross-functional teams to align business goals. Additionally, they analyze market trends, manage key client relationships, and mentor sales and marketing teams to achieve targeted outcomes.
What is the average salary for a head of sales and marketing in the United States in 2025?
The average salary for a head of sales and marketing in the United States in 2025 is $308,390 or $148 per hour, according to Salary.com.
What is the highest salary of a head of sales and marketing?
Based on Salary.com's 2025 data, the highest salary for a head of sales and marketing with significant experience (8 years or more) can be as high as $308,090 per year, with the top 10% earning over $394,551 annually. These higher salaries usually apply to specialized positions or senior-level expertise in high-demand areas.
