How Much Does a Brand and Content Marketing Manager Make? (2025)
Company brand and identity are key to how customers see a business. A Brand and Content Marketing Manager creates and guides content that reflects the brand and reaches the right audience.
According to the Bureau of Labor Statistics (BLS), employment for marketing managers, including roles like brand and content marketing manager, is projected to grow about 7% to 10% from 2021 to 2031.
Read this salary guide and explore brand and content marketing manager salary insights, responsibilities of this career, and factors that affect their compensation, and how to become one.
What Does a Brand and Content Marketing Manager do?
A Brand and Content Marketing Manager is responsible for shaping and maintaining a company's brand image through content. They plan, create, and oversee marketing materials-like blog posts, social media content, videos, and campaigns-ensuring everything aligns with the brand's voice and goals. They also analyze audience engagement, coordinate with other teams, and adjust strategies to boost brand awareness and reach the right audience effectively.
Here are more detailed roles and responsibilities of brand and content marketing manager:
- Brand Strategy and Management - Developing and maintaining the company's brand identity, voice, and messaging across all channels to ensure consistency.
- Content Planning and Creation - Creating, overseeing, and managing content like blog posts, social media updates, email campaigns, videos, and other marketing materials that align with the brand.
- Campaign Development - Designing and executing marketing campaigns that promote products, services, or the overall brand, while ensuring they reach the intended audience effectively.
- Audience Research and Engagement - Understanding target audiences, analyzing engagement metrics, and adjusting strategies to improve reach, awareness, and conversion rates.
- Collaboration and Coordination - Working closely with designers, copywriters, social media managers, product teams, and external agencies to deliver cohesive marketing efforts.
- Performance Analysis and Reporting - Tracking key performance indicators (KPIs) such as website traffic, social engagement, lead generation, and ROI to measure the effectiveness of campaigns.
- Budget and Resource Management - Overseeing budgets for marketing initiatives, ensuring resources are allocated efficiently, and campaigns stay on track financially.
- Staying Current with Trends - Keeping up with industry trends, emerging marketing tools, and new platforms to ensure the brand remains relevant and competitive.
What is a Brand and Content Marketing Manager Salary Overview?
As of November 1, 2025, the average salary for a Brand and Content Marketing Manager in the United States is $127,200 annually, which breaks down to about $61 per hour. The typical salary range spans from $101,791 to $148,406, with most earnings falling between $113,900 and $138,300.
The average monthly rate is $10,600, ranging from $8,482 to $12,367.
2025 Brand and Content Marketing Manager Salary: $127,200 per year ($61 per hour)
Depending on percentile, a Brand and Content Marketing Manager salary with bonus can range as follows:
| Percentile | Salary + Bonus |
|---|---|
| 10th Percentile | $101,791 |
| 25th Percentile | $113,900 |
| 50th Percentile | $127,200 |
| 75th Percentile | $138,300 |
| 90th Percentile | $148,406 |
The average total compensation for brand and content marketing manager, including the core compensation and benefits, is $159,500. The median base salary for brand and content marketing manager makes up about 79.8% of the total compensation, while benefits like social security, health insurance, retirement plan, and paid time off make up 20.2%.
| Core Compensation | ||
|---|---|---|
| Median | % of Total | |
| Base Salary | $127,200 | 57.3% |
| Bonus | $35,300 | 15.9% |
| Value of Benefits | ||
| Social Security | $12,431 | 5.6% |
| 401K/403B | $6,825 | 3.1% |
| Disability | $3,250 | 1.5% |
| Healthcare | $8,352 | 3.8% |
| Pension | $8,775 | 4.0% |
| Time Off | $20,000 | 9.0% |
| Total Compensation | $222,133 | 100% |
What Can Affect Brand and Content Marketing Manager Salaries?
Factors, like experience level, geographic location, education, company size, and skills, can affect the salary for brand and content marketing manager. Here are the effects of these factors in terms of annual compensation.
By Experience Level
The salary for brand and content marketing manager varies depending on the experience level. An entry-level brand and content marketing manager pay is $122,387 while an expert-level with over 8 years of experience can expect $127,552 on average.
| Levels | Salary |
|---|---|
| Entry Level Brand and Content Marketing Manager | $122,387 |
| Intermediate Level Brand and Content Marketing Manager | $122,964 |
| Senior Level Brand and Content Marketing Manager | $124,312 |
| Specialist Level Brand and Content Marketing Manager | $125,852 |
| Expert Level Brand and Content Marketing Manager | $127,552 |
By Geographic Location
Key factors why geographic location affects salaries in the United States are the local economy, cost of living, and industry presence. Here are the hot cities in the US for brand and content marketing managers:
| Cities | 25th Percentile | 50th Percentile | 75th Percentile |
|---|---|---|---|
| San Jose, California | $143,600 | $160,400 | $174,400 |
| San Francisco, California | $142,200 | $158,800 | $172,700 |
| Oakland, California | $139,000 | $155,300 | $168,900 |
| New York, New York | $132,000 | $147,400 | $160,300 |
| Queens Village, New York | $131,100 | $146,400 | $159,200 |
| Paramus, New Jersey | $130,200 | $145,400 | $158,100 |
According to Salary.com data, San Jose, CA has the most competitive pay among the hot cities, with salaries ranging from $143,600 to $174,400, while Paramus, NJ has the least, with salaries ranging from $130,200 to $158,100.
By Skills
Compensation for brand and content marketing managers gets higher with more acquired skills. High-demand competencies also respond with higher earning potential.
Data from Salary.com's Real-time Job Posting Salary Data Report suggests that brand and content marketing manager with skills in Promotion can experience the highest pay increase at 8.43%, followed by Product Strategy at 8.23%.
Meanwhile, the most in-demand skill is Forecasting at 10.70%. Some highly compensated skills also include Product Development, Event Marketing, and Search Engine Marketing (SEM).
| Skills | Demand | Salary Increase |
|---|---|---|
| Promotion | 10.60% | 8.43% |
| Product Strategy | 10.50% | 8.23% |
| Content Marketing | 10.50% | 8.07% |
| Sales Support | 10.50% | 8.06% |
| Event Marketing | 10.60% | 7.90% |
| Search Engine Marketing (SEM) | 10.50% | 7.82% |
| Forecasting | 10.70% | 6.79% |
| Product Development | 10.60% | 6.69% |
How to Become a Brand and Content Marketing Manager
To become a brand and content marketing manager, one needs to meet the educational, experience, abilities, and certification requirements. Here are ways and tips on how to do that:
- Education
Becoming a brand and content marketing manager starts by getting a bachelor's degree in marketing, business communication or related fields. While not always required, advanced certifications or courses in digital marketing, content strategy, or branding can boost credibility and demonstrate up-to-date expertise. - Experience
This role usually requires 4 to 7 years of relevant marketing experience, including content creation, brand strategy, or digital marketing. Hands-on experience in planning campaigns, managing content workflows, and measuring marketing results is highly valued. Experience managing teams or leading projects further strengthens candidacy for manager-level positions. - Skills
Key skills for advancing as a Brand and Content Marketing Manager include strategic thinking, excellent written and verbal communication, creativity, collaboration, and leadership. Specific competencies include content strategy, brand management, digital marketing analytics, SEO, social media strategy, project management, and stakeholder engagement. Strong analytical skills to evaluate marketing performance and adapt strategies are also essential.
What are the FAQs about the Brand and Content Marketing Manager?
Here are some common questions about the compensation for brand and content marketing manager:
What is the base salary of a Brand and Content Marketing Manager?
The base salary of a Brand and Content Marketing Manager in the United States is $127,200 per year, which breaks down to approximately $10,600 per month, $2,446 per week, or $61 per hour.
What is the average salary range for a Brand and Content Marketing Manager in the United States in 2025?
In 2025, the salary range for a Brand and Content Marketing Manager is $113,900 to $138,300 per year, with most earners making around $127,200 per year. The monthly range is $9,492 to $11,525, the weekly range is $2,190 to $2,660, and the hourly range is $55 to $66.
What factors influence the salary of a Brand and Content Marketing Manager, such as location or years of experience?
Several factors influence the salary of a Brand and Content Marketing Manager, including location, years of experience, skills, and company size. For example:
- California pays an average of $140,300 per year, while New Jersey averages $137,900.
- Experience also matters: entry-level managers earn about $122,387, while expert-level managers (8+ years) earn around $127,552.
- Specific skills, such as proficiency in digital marketing, content strategy, and analytics, can further increase earning potential.
