Established in 2000, Atlanta-based Parc Communities is a premier operator of upscale, full-service senior living communities. A leader in hospitality-enriched senior living, Parc Communities specializes in developing and operating high-end independent living, assisted living and memory care properties. Featuring prime settings, innovative designs and state-of-the-art lifestyle options, Parc Communities serves residents and their families with an abiding tradition of “ladies and gentlemen serving ladies and gentlemen.” This culture of service extends to our associates, making Parc Communities an employer of choice.

The Sales and Marketing Coordinator will support the implementation of the strategic annual marketing plan to achieve targeted inquiry, tours, and occupancy goals. The marketing support will include coordination of advertisement schedules, event planning and execution, along with post-event follow-up. In this role, the sales & marketing coordinator will be responsible for obtaining required information and assisting with admitting residents in an effective manner.

REPORTS TO:

Department: Sales and Marketing

Primary: Director of Sales and Marketing

FLSA STATUS:

Non-Exempt

SALARY:

$20/hour

Schedule:

Tuesday-Saturday

QUALIFICATIONS & REQUIREMENTS

• Bachelor’s degree from an accredited college or university in Marketing preferred, or an Associate’s Degree and equivalent combination of work experience as a Sales and Marketing Coordinator
• Minimum of one year experience, preferably within the hospitality or senior industries
• Energetic, pleasant, with a positive attitude
• Exceptional ability to organize, prioritize and multi-task in an extremely dynamic environment
• Extraordinary ability to interact and build relationships with older adults and their families
• Proficient computer skills, email etiquette, MS Office, presentations and file management
• Ability to convey a positive and professional image to residents, family members, visitors, and co-workers
• Ability to be a self-starter and motivated to initiate and complete tasks independently. Exhibit initiative beyond specific instructions and ability to turn-key projects

ESSENTIAL FUNCTIONS:

• Conduct tours, luncheons or other strategies with prospective clients and prospective client groups
• Successfully complete basic and advanced sales trainings and implement company sales process
• Responsible for completing pre-move in paperwork, coordinates with the Resident Care Director, Director of Sales & Marketing, Business Office Manager and General Manager to assure regulatory compliance
• Provide accurate customer information, pricing, incentive information, and other information regarding new deposits to General Manager, Business Office Manager, and community team in a timely basis for lease preparations
• Support the team by assisting in the sales process
• Receiving of financial payments as necessary for advance payment and deposits and coordination of such documentation with the Business Office
• Assist with the processing of all required information necessary to complete a successful move-in
• Understands key services and amenities along with levels of care/programs provided at the community
• Review the community daily to assure the community is clean and ready for prospects
• Manage lead database through accurate data entry, report utilization, periodic database clean up, etc. Review key reports and trends and analyze to develop strategies
• Review and monitor sales productivity and closing ratios
• Documentation of weekly inventory of room availability and room readiness inventory
• Coordinate with the other staff to ensure that apartments are prepared for new resident move-in and that model apartment(s) are available and ready to show
• Coordinate with other team members’ special luncheons/tours, special events and promotions for community contact groups as appropriate
• Evaluate the competition and complete competitor analysis quarterly or more often if necessary. Incorporate data of competitor analysis into sales strategy as it relates to pricing and selling value.
• Maintain the confidentiality of resident information and honor the resident’s personal property rights.
• Identify and promote opportunities for revenue enhancement and Occupancy growth
• Complete all required reports in a timely manner and ensure quality
• All other duties as assigned by the General Manager or Director of Sales & Marketing

REQUIRED COMPETENCIES

• Ability to foster trust and build strong professional relationships with residents, residents family members, team members and Sr. Leadership
• Strong attention to detail
• Demonstrated team oriented and collaborative work style and willingness to assist team mates as needed to get the job done
• Adaptability- able to change tasks quickly as business needs dictate
• Uses discretion when dealing with sensitive and confidential information
• Excellent oral and written communication skills and demonstrated ability to adapt communication style to audience
• Ability to execute under pressure
• Ability to prioritize responsibilities, manage time effectively and meet deadlines accordingly
• Promote Parc Communities in a positive way
• Employees will always work to the standards defined in the Parc 20 Basics, The Four Steps of Service, and the Parc Communities Credo
• Neat appearance, adherence to dress code and good personal hygiene is expected

WORK ENVIRONMENT AND PHYSICAL DEMANDS/TRAVEL REQUIREMENTS

• General office environment with individual workspace and standard office noise – 20% of time
• Ability to sit and type at a computer terminal for long periods of time utilizing close vision to review reports and documents
• Works primarily indoor in a climate-controlled setting
• Possible exposure to unpleasant odors
• Possible exposure to chemicals as identified in the MSDS Manual
• Possible exposure to verbal aggression from vendors, guests, residents and/or family members.
• Continuous exposure to clients and/or family members who may be under stress

It is the policy of Parc Communities to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information, or any other protected characteristic under applicable law. This policy relates to all phases of employment, including, but not limited to, recruiting, employment, placement, promotion, transfer, demotion, reduction of workforce and termination, rates of pay or other forms of compensation, selection for training, the use of all facilities, and participation in all company-sponsored employee activities.