• Job Title: Media Director
• Level & Responsibility: This role is Director level, with responsibility over the leadership and development of a brand new Media Services team. 
• Salary: $146,000 per annum , depending on experience, and our discretionary bonus.
• Location & Hybrid Working: We have an office in New York for applicants to take advantage of and use to meet with the wider team and our clients, however this is not a requirement for the role and we welcome applicants from across North America.

The role

We are looking for a Media Director to join our Threefold agency. In this role, you will be responsible for the leadership and development of Threefold’s North American Media Services team, setting up this capability and function from the ground up. This responsibility will be all encompassing from strategy and proposition ownership to running our media operations.

Why SMG?

SMG is one of the most exciting growth companies in the North America today and is home to the award winning Retail Media Network agency Threefold.

Founded in 2008, Threefold is the world's leading Retail Media Network (RMN) specialist, headquartered in both London and New York. As part of the SMG agency network, which employs over 250 retail media experts, Threefold's primary mission is to unlock incremental CPG budgets, curate media campaigns that supercharge sales, and elevate its retail partners into top-tier omni-channel media owners, spanning in-store, offsite and online.

Threefold's services include consultancy, evaluation, and a white-label in-house solution that has seen the agency build, run and operate over 10 Retail Media Networks to date.

Today, Threefold run and operate Walgreens' Boots Media Group and Morrisons Media Group, and additional live partners include major retailers like The Co-op Media Network, LS Eleven Media and The Very Group.

We are dedicated to supporting our employees to be the best version of themselves both inside and outside of work. We have an extraordinary culture built by exceptional people and it’s because of this that we’ve been recognised by Best Companies within the top 5 best Marketing & Media agencies to work for in the UK, with a World Class and Outstanding accreditation across the past 2 years. 

We are also dedicated to continuously reviewing and improving our benefits package to offer the best that we can for our people. Here's what's on offer:

💰 Generous discretionary bonus scheme

🧘‍♂️ $3,510 yearly wellbeing fund (on top of your salary!) towards your personal wellbeing and passions

❤️‍🩹 Healthcare paid for (dental, medical & vision) with the option to top up for family

🫶 4 additional Wellbeing Days - one to be taken each quarter, dedicated to focusing on your wellbeing

🎧 Free headspace subscription

🕐 4pm Friday finishes all year round

🥳 Two fully paid conferences a year at Summer & Winter, as well as a dedicated team that put on activities and celebrations throughout the year

Why you?

In line with our company values, within your role you'll want to stay honest, stay hungry, stay foolish, and most importantly, have fun! We are looking for an experienced hire at Director level who can demonstrate proactive leadership of the creation of our US Media services offering. Previous experience in Programmatic and Paid Social is essential, ideally with both strategy and operational (in platform) experience. Experience in Retail Media / Commerce Advertising is advantageous. 

More specifically, you'll have / be:

• A proven track record in delivering business growth in a fast-paced, challenging environment.
• Practical, analytical and visionary expertise – with the ability to think big picture but dive into detail when required.
• Experience of developing data-driven performance advertising solutions for CPGs & brands.
• The ability to handle ambiguity and the demands that setting up a new capability in a new market bring.
• A proven track record in influencing multiple senior stakeholders (both internal and external) to deliver breakthrough results and the ability to make the
  complex RMN world “simple” especially when talking to non-Media experts.
• Coaching and development of a high performing team. 
• Strong commercial acumen, able to work seamlessly with data & financial reporting.

P.s. we try really hard to make sure that we list only essential criteria here, BUT if you think you can do an amazing job, yet don't have every single thing on this list, we'd still love to hear from you.

What you'll be doing

We pride ourselves on creating challenging and exciting opportunities, meaning that no two days are the same. However, here's an idea of what your responsibilities will look like:

• Strategy and proposition ownership – defining, building the roadmap and developing market-leading 1st party data-led advertising solutions for CPG & brand advertisers that leverage our retail partners’ USPs to attract incremental advertising investment across offsite inventory. This includes leading highly visible, fast-paced projects to get new advertising capabilities off the ground, from scratch.
• Commercial leadership – being accountable for our NA paid media revenue streams, seeking ways to maximize profitability for both Threefold and our retail partners, and growing income sustainably.
• Organization leadership – building the right team to win as we scale the business – and managing this team accordingly. You will need to constantly assess what skills, structure and talent we need as we rapidly expand our RMN networks. Once we have the team in place, you will define the direction and agenda of where they focus their time, creating and managing their workplans, building their capability and owning their career management.
• Partner management - building and leading relationships with a range of media owners (e.g. Meta, The Trade Desk, Google, Stratacache) and Ad Tech partners (e.g. Criteo, LiveRamp, Infosum), ensuring we create trusted, collaborative relationships that are commercially-beneficial for all.
• Campaign planning – building detailed, data-led media plans for clients using third-party and in-house tools, focusing on determining the optimum use for
  their media budgets.
• Advertising operations - overseeing the buying, execution and optimization of paid media campaigns, to ensure a smooth delivery and seamless client
  experience.
• Go-to-market & media consultancy support - presenting our media capabilities to a range of both new and developed clients and senior stakeholders
  (including directly to advertisers, as well as their agencies), in addition to providing advice and guidance as the media (& technical) expert on these services.
• Marketing and PR – working with our Marketing Team to maximize visibility of this new service area and promoting relevant, engaging content that positively
  disrupts the industry and attending/speaking at leading events.
• Wider agency capability building - playing a role in building the Media capability across the NA Threefold team, ensuring that everyone at all levels has the
  right capability to win within their field of work.

🌟 Helping you shine 🌟

We are committed to helping you shine and show your full potential by making any changes you might need throughout your application. If you need an alternative way of applying for this role, support with understanding the role and its requirements, changes to be made to the way we hold our interviews, or anything else, then please reach out to us. You can either let us know on your application form or contact the people team to discuss how we can help on careers@smg.team.

🤝 SMG are proud to be an equal opportunities employer 🤝 

We are fully committed to providing equality in the workplace and ensure all opportunities for, and during employment, will be afforded to individuals fairly and irrespective of age, disability, gender, gender reassignment, marital or civil partnership status, pregnancy or maternity, race including colour, ethnic or national origins and nationality, religion or belief or sexual orientation ("the protected characteristics"). We want our organisation to reflect the diversity of our communities and we welcome applications from people from all backgrounds. More information on what we are doing can be found here.

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