The E-Commerce Sales Coordinator is responsible for creating and executing a sales and marketing plan for all web sales. This position analyzes ad performance, comes up with a strategy to increase revenue, and increases traffic, conversion rates and usability of the website.

The successful ESC will be data and results-driven, making updates to current ads, strategy, and website based on performance. They will have a constant eye on customer behaviors to drive additional sales through future campaigns.

Responsibilities

· Create email strategy and calendar

· Create and execute ad and campaign strategy

· Ad budget allocation

· Collect data on current ad creative, placement, and performance

· Record all sales data on emails

· Work with marketing to execute ad, social, email creative

· Manage all website design updates including images, banners, landing pages

· Manage all website functionality updates with web developers