Purpose:
This position is accountable to define, lead and execute the media marketing strategies for B2B, B2C and B2E for our growing franchise clients. This cross functional leader will bring subject matter expertise and collaborate closely with our client services, finance and creative teams to drive business results. This role is a key member of the Hot Dish leadership team and must demonstrate the HDA core values in everything that they do.
Hot Dish Advertising Core Values:
Passionate about our clients, our team and the work we produce.
Curious to learn more, improve skills, use new programs, open to change and test new creative solutions to help our clients achieve their goals.
Smartypants to challenge what has been done before and prove out a better solution that delivers results.
Playing to win to do what it takes to support the client. Lead, Follow or Get out of the way.
Respectful of everyone. Open minded to the needs of others and work to help improve along the way. Teaching and showing without judgment.
Fun and thrive off partnering with other high-energy team members and clients!
Essential Functions of the Job:
Strategic Vision
Accountable for the creation, oversight and execution of media execution and measurement strategies to align with and support the business and growth of the agency and of our clients.
Own the strategy and roadmap for all media strategies for executing client campaigns to drive business results.
Leverage media expertise in conjunction with Hot Dish processes to develop timely, creative, and appropriate strategic plans.
Actively listen to understand client needs and ensure the team is activated to achieve client goals.
Support digital and traditional media strategies that are aligned with creative with the goal to bring forth opportunities where the two teams are working together to drive incremental impact.
Ensure that campaigns and media buys are within budget and achieve KPIs.
Staff Leadership
Hire and manage a team of digital strategists in areas of web experience, digital operations, lead gen, paid media, SEO/content strategy and analytics/reporting.
Provide clear and timely goal setting, coaching, feedback and mentoring to media team and cross functionally as needed.
Ensure time tracking and project management protocols are followed working towards an 75% utilization rate of your team.
Lead by example in terms of team behaviors, process improvement, and timely responsiveness.
Agency Leadership
Participate fully as a member of the leadership team. Provide proactive strategies and solutions to agency challenges and effectively activate change to solve for challenges at hand.
Champion the EOS process to achieve traction within the agency. Lead L10 meeting with team and ensure that identified issues and Rocks are achieved in a timely manner.
Proactively collaborate with the Account Services team to develop plans, identify the right mix between digital platforms, translate target audiences/personas into buying realities, and execute cross-platform solutions to reach them.
Provide SME leadership and consultation to support new business initiatives.
Manage contracts and relationships of third-party partners as needed to support the business and to ensure an effective investment.
Manage media performance, analysis and optimization to deliver effective client results and value added solutions.
Bring new technologies or martech to market including both the development of innovative products, as well as the digital transformation required to ensure a successful execution.
Oversight of day-to-day budget management and pacing for agency accounts.
Miscellaneous projects as assigned to support the agency as needed to meet or exceed client expectations.
Required Skills and Experience:
Bachelor’s Degree Business, Marketing, Technology or a related field preferred.
8 years management experience in B2C and B2B campaigns.
Must have managed a team of 4 or more individuals; Proven track record of building a strong team to scale and grow the business as needed.
Franchise experience is a plus.
Must have a minimum of 4-5 years’ hands-on experience with Paid Search, Social media buys, buying platforms, ad servers and performance media analytics. Experienced in cross-channel media planning and execution.
Fluency/mastery of Web Ops, Digital and Social Advertising, SEO strategy, DSP platforms, Traditional media planning and buying, Dashboard Reporting attribution strategy and tools, UX/UI, CRO (conversion rate optimization), Lead Gen, Branding, Vendor Negotiation
Excellent written and oral communication skills; strong presentation abilities
Proven ability to be proactive, responsive and to juggle multiple priorities effectively.
Proficient in using the Microsoft product suite, including Excel.
Job Demands & Conditions:
This position is a remote working situation with the ability to meet in person on a quarterly or as needed basis
This position involves sitting at a computer for several hours at a time
Proficiency in the use of keyboard / mouse and video meetings
Ability to see and hear in virtual meetings
Ability to work extended hours as needed