Do you want to make a difference in your community while building your career? Do you love communicating with others and building relationships? Do you want a career that gets you out of the office and out in the community? If you answered YES to all of these questions, then ComForCare Home Care wants to talk to you today!
POSITION SUMMARY
Responsible for implementing an effective marketing program to drive referrals and increase client and patient census. Establish and maintain relationships with clients and referral sources throughout the territory. Respond to requests and concerns from referral sources. Plan and coordinate events to increase brand awareness across the assigned territory.
REPORTS TO: Administrator
QUALIFICATIONS:

• Bachelors degree in business or related field and/or 3 years demonstrated experience in a home care marketing role.
• Previous healthcare experience, preferably in home health care marketing.
• Excellent interpersonal and relationship-building skills.
• Demonstrated supervisory and negotiation skills.
• Excellent verbal and written communication skills.
• Demonstrated organizational skills, flexibility, assertiveness, and team orientation.

ESSENTIAL FUNCTIONS/AREAS OF ACCOUNTABILITY

1. Assists in marketing operations and establishes and implements marketing initiatives.
2. Establishes systems for consistent market assessment and develops a marketing plan designed to meet agency goals.
3. Establishes and maintains mutually beneficial working relationships with current and potential referral sources and payers.
4. Participates with management team in strategic planning activities, identifying opportunities to improve services and better meet client and referral source needs.
5. Maintains comprehensive knowledge of the Agencys markets, key referral sources, and position in the market related to competitors.
6. Plans, coordinates and executes events designed to increase ComForCare brand awareness in the community and for potential referral sources.
7. Develops and maintains information on available community resources, and assists clients and staff in accessing services or information.
8. Participates in the annual Agency evaluation in areas of marketing, program development, growth and expectations.
9. Regularly prepares reports of marketing activities and effectiveness.
10. Meets weekly with agency owner to discuss marketing activities.
11. Works collaboratively with clinical staff to assure consistent message to the customers and the community.
12. Other activities as directed.