Position Summary:

Under the supervision of the School Principal, this Director is responsible for planning, management, coordination, and evaluation of the enrollment management, marketing, development, communications and constituent/public relations programs of the school.

Essential Functions:

• Plan, manage and implement the marketing, recruitment and retention of students. This includes but is not limited to open houses, campus visits and tours, re-registration, brochure creation.
• Design and creation of marketing and admissions materials, as well as the production of the advertising creative, the ads.
• Brand management.
• Public relations: seek publicity opportunities, create/distribute press releases to local media highlighting school events and achievements.
• Manage and oversee the school’s electronic communications outlets, including, but not limited to, the weekly update, school website and social media channels.
• Plan, manage, and implement annual giving and major gifts

Position Qualifications:

• Bachelor's degree
• Marketing experience
• Personal initiative
• Experience with maintaining a website
• Working knowledge of social media

Skills

• Ad Campaign Production
• Ad Material Design
• Analysis
• Brand Management
• Brochure Creation
• Business Development
• Deadline Oriented
• Electronic Communications
• Enrollment Management
• Event Planning
• Excellent Follow-up
• Excellent Presentational Skills
• Excellent Written Communication
• Initiative
• Lead Publicity Events
• Marketing Campaigns
• Office 365
• Program Assessment
• Public Relations
• Relationship Building
• Report Writing and Management
• Social Media Channels
• Strategic Planning
• Strategy Planning
• Strong Influence
• Strong Interpersonal Skills
• Student Recruitment
• Student Retention Techniques
• Website Management