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Our Client is located in Washington D.C. and they are the leading producer and distributor of educational, informational and public interest media serving US Hispanics. Similar to NPR in Spanish, HCN provides daily Spanish language radio shows to 100 full time Spanish stations covering 90% of all US Hispanics.
Our Client in Washington, DC is seeking an experienced Creative Director with a wide-ranging set of skills to lead and mentor our multidisciplinary, bicultural and bilingual team. We are looking for a strategist, and verbal and visual designer with lived Hispanic/Latinx experience and cultural insights who thrives on the intersection of brand, business and the audiences we serve to achieve our corporate vision and goals to promote positive social and behavior change, inspire and improve quality of life for Hispanics/Latinx living in the US.
Core responsibilities:
• Lead and manage content strategy in Spanish for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology.
• Produce fresh, innovative work that translates complex ideas into compelling print materials, video and digital experiences for Hispanic/Latinx audiences of all ages and socio-economic backgrounds.
• Analyze brand tracking, market trends and Hispanic/Latinx consumer needs, including vulnerable, at-risk and underserved audiences on issues of health, education, financial literacy, housing, environment/climate, civic participation and immigration.
• Collaborate with the marketing, affiliates and sales departments in developing marketing plans, analyzing results, and identifying opportunities.
• Deliver regular outputs, including brand logo, campaign names and slogans, scripting and storyboarding, visual elements (graphic/display design and video) for multimedia campaigns, including radio and digital (display, video, websites, social media), with occasional TV and out of home elements.
• Translate marketing and branding strategies into innovative campaigns that effectively engage priority audiences and maintain consistency across all touch points, producing a seamless journey across multimedia while ensuring that our creative remains at the industry's leading edge.
• Manage and guide the internal team through the entire creativity process, from initiation to execution.
• Bring creativity, leadership and mentorship to develop a small team of talented producers, engineers, writers, media relations specialists (both in-house and freelancers).
• Ability to be flexible, resourceful, and take on a variety of creative projects in a fast-moving environment.
• Create best-in-class visual brands, partake hands-on in design, manage external resources on an as-needed basis.
• Collaborate across all company teams: production, digital and social media, media and affiliate relations, client services and business development.
• Design and implement strategies, tactics and resources necessary to achieve defined benchmarks and target goals, both qualitative and quantitative.
Lead a cross-functional team of social media experts, videographers, designers, animators, and project managers in the strategic development of messages and deliverables for Hispanic/Latinx audiences.
Experience/Skills:
Requirements:
Bloomforth LLC. is an Equal Opportunity/Affirmative Action employer. All qualified candidates will receive consideration for employment without regard to disability, protected veteran status, race, color, religious creed, national origin, citizenship, marital status, sex, sexual orientation/gender identity, age or genetic information.
Full Time
$134k-188k (estimate)
03/05/2023
06/11/2024
bloomforth.com
Centreville, MS
<25
The job skills required for Creative Director include Leadership, Advertising, Insight, Creativity, Brand Design, etc. Having related job skills and expertise will give you an advantage when applying to be a Creative Director. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Creative Director. Select any job title you are interested in and start to search job requirements.
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Quotes from people on Creative Director job description and responsibilities
A creative director also establishes budgets and timelines and manages client relationships.
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Creative Director jobs
When most people think of creative directors, they think of advertising and marketing.
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While the creative director supervises both copywriters and graphic designers, the art director will only supervise graphic designers and other visual professionals.
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“A Creative Director literally directs the creative.”.
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Any business that needs to be visually appealing or have a forceful brand presence will need the skills of a creative director.
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Creative directors must exhibit the ability to grasp the needs of clients and oversee a production that meets those needs.
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Step 3: View the best colleges and universities for Creative Director.