Summary Description

Provide prompt, dependable, high-quality vehicle sales to customers by using current proactive feature benefit sales techniques.

Key Result Areas

• Motorcycle Sales
• Customer Service

Major Duties and Responsibilities

1) Motorcycle Sales

• Attain new and used sales quotas as agreed upon with the sales manager.
• Use floor time effectively to meet customer needs and solicit sales of all products.
• Present the features of all products to customers along with their benefits.
• Show each customer advantages of products over competing brands.
• Maintain the computerized inventory control system along with net profit objectives which eliminate the possibility of “lower than anticipated” profits.
• Cross-sell additional parts, accessories, F&I products, Warranties & service contracts, etc. with all new and used vehicles.
• Maintain profit margin objective for all vehicle sales.
• Follow procedures to ensure timely and proper completion of all paperwork.
• Follow procedures for quick and efficient handling of warranty items, including tagging and proper storage of these items.
• Introduce new customers to the service, parts, general merchandise, and F&I departments and their personnel.

2) Customer Service

• Greet customers immediately, in a courteous and friendly manner.
• Handle telephone transactions quickly, and courteously.
• Ensure customers are properly qualified for needs, wants, and ability to buy.
• Practice a feature / benefit selling methodology so that all customers receive consistent treatment when doing business.
• Use a common and consistent quotation methodology for vehicle sales, trade-ins and purchases.
• Conduct a road test and pre-delivery inspection prior to delivery to the customer.
• Ensure the delivery to the customer is an “EVENT” which endears the customer to the dealership.
• Contact customers using mailing lists, tickler files and personal follow-up to encourage additional sales and ensure customer satisfaction.
• Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to “Make Things Right”.
• Attend training sessions to keep current with sales techniques and sales department issues.
• Cultivate prospects (e.g., showroom customer follow-up, phone-in inquiries, past owners, etc.).

3) Other Duties as assigned

Commitments

• Treat all employees and customers fairly, courteously, and with dignity.
• Model superior customer service behavior for all sales personnel by maintaining positive relationships with customers, employees GM and owner(s).
• Remain current with all Sales department training available by reviewing ProSell & P.A.C.E. tapes and attending seminars, workshops, and other related training programs assigned by the Sales Manager.
• Be prompt and available for flexible scheduling.
• Be honest and fair in all business dealings.
• Meet or exceed sales quotas on a regular basis.
• Continually learn more about the products and services you sell. Stay current on motorcycle trends and selling features.

Qualifications & Job Requirements

• Current Valid M1 (motorcycle endorsement) and a clean driving record REQUIRED.
• Must have the ability to get along with a broad customer base.
• High energy level.
• Excellent communication skills and demonstrated “closing skills”.
• Knowledge and experience with sales of Harley-Davidson motorcycles and other products sold by the dealership, or the demonstrated ability to quickly learn them.
• Must be able to work effectively with all areas of the dealership to maximize both the buying experience for the customer and the profitability of the dealership.

Physical Demands

• The noise level in the work environment is occasionally loud.
• Occasionally requires the ability to balance and push an 850 lb. motorcycle.
• Spend the majority of the day on your feet.

Working Conditions

• Is potentially exposed to battery acid, gasoline, chemical cleaning materials or other toxic materials commonly found in a motor vehicle service department.
• Occasionally, exposed to exhaust fumes or other airborne particles.