Madison Trust / Broad Financial is an integrated, rapidly growing, Bergen County based financial services group comprised of a chartered trust company, an IRA services specialty group, multiple alternative investment fund affiliates and a real estate group.

We've been rated one of NJ's best places to work and maintain a superb work culture!

We are seeking a Pay-Per-Click (PPC) Marketing Specialist whose role is crucial in shaping our long-term strategy and day-to-day management of our paid marketing campaigns across various digital platforms. This position plays a pivotal role in driving traffic and optimizing our digital marketing, with a specific focus on Google and Microsoft Ads.

The ideal candidate will be results- and data-driven, have a strong understanding of analytics, and have experience managing significant advertising budgets to maximize return on investment.

Responsibilities

· Develop, execute, and optimize PPC campaigns across multiple digital platforms, including Google Ads, Microsoft Ads, social media channels, and various third parties.

· Manage daily PPC accounts on Google Ads, Microsoft Ads, social media channels, and various third-party sources.

· Monitor budget and adjust bidding to achieve higher ROI and optimize overall performance.

· Track, report, and analyze website analytics and PPC initiatives across channels.

· Draft, test, and optimize ad copy across all campaigns and channels.

· Perform ongoing paid keyword discovery and analysis.

· Research and analyze competitor advertising efforts, mediums, and lead-generation magnets.

· Test and continuously analyze keywords, cost-per-click data, ad copy, and other desired metrics.

· Set up and manage A/B testing across all ad sets and landing pages.

· Identify opportunities for improvement in processes and strategy.

· Work closely with third-party channels to identify new paid marketing opportunities, channel demographics, budgets, etc.

· Work closely with our data team to gain a better understanding of customer sales journey and ensure that PPC campaigns align with the overall marketing strategy.

Experience

· Digital Marketing: 1 Year

· PPC Campaign Management: 1 Year

· Google Ads / Microsoft Ads: 1 Year

· Microsoft Excel: 1 Year

· Social Media Advertising: 1 Year (Preferred)

· Keyword Research: 1 Year (Preferred)

Skills

· Experience as a PPC Manager or Digital Marketing Specialist with a strong understanding of the PPC, SEM, and SEO landscape and terminology.

· Comfort with data analysis and reporting tools, including Google Analytics, SEMRush and Microsoft Clarity.

· Knowledge of A/B and multivariate experiments.

· Strong analytical skills and desire to learn.

· Familiarity with digital marketing and marketing funnels.

· Experience managing moderate to large-scale PPC budgets.

· Strong desire to stay up-to-date on the latest digital marketing tools and techniques.

· Strong attention to detail and ability to effectively multi-task.

· Excellent communication skills and comfort in working closely with other marketing team members and independently to analyze large data sets.

· Eagerness to learn and grow one's skillset.

· A background in B2C lead generation is a plus, but it is not required.

· Having a background drafting ad copy is a plus but not required.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

Job Type: Full-time

Pay: $50,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Health insurance
• Paid time off

Schedule:

• Monday to Friday

Work Location: Hybrid remote in Montvale, NJ 07645