HERNANDO COUNTY SHERIFF'S OFFICE
AL NIENHUIS, SHERIFF
JOB TITLE: COMMUNITY ENGAGEMENT SPECIALIST (PART-TIME)
BUREAU: SHERIFF'S ADMINISTRATIVE STAFF
SUPERVISED BY: PUBLIC RELATIONS MANAGER
PAY GRADE: 10N CREATED: 8/15/2023
FLSA STATUS: NON - EXEMPT REVISED:
CHARACTERISTICS OF THE CLASS
Under the general supervision of the Public Relations Manager, the Community Engagement Specialist (CES) is responsible for creating and maintaining positive and professional relationships between the HCSO and residents, businesses, community leaders, and visitors to Hernando County through an on-line and in person presence.
[NOTE]: These examples are intended only as illustrations of the various types of work performance. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position.
ESSENTIAL JOB FUNCTIONS

• Content Creation - Responsible for creating compelling and visually appealing content for social media platforms. This includes, but is not limited to, text, images, graphics, and videos.
• Community Engagement - Responsible for monitoring and responding to social media comments, direct messages, and/or "mentions" in a manner that fosters positive and interactive on-line relationships.
• Social Media Scheduling - Responsible for the development and maintenance of a social media content calendar, scheduling posts at optimal times to reach the targeted audience and maximize engagement.
• Social Listening - Responsible for monitoring social media trends, new developments, and on-line activities of other law enforcement agencies in an effort to provide insights and recommendations to improve HCSO's social media strategies.
• Analytics and Reporting - Responsible for tracking key social media metrics, analyzing campaign performance, and preparing regular reports that evaluate the effectiveness of various social media efforts.
• Brand Advocacy - Responsible for advocating for the HCSO's mission and values across all social media platforms, maintaining consistency and professionalism in all interactions.
• Event Attendance - Responsible for attending community meetings (Crime Watch), conducting presentations, and assisting with program implementation and facilitation, as needed.

QUALIFICATIONS
Training and Experience

• High school diploma or GED

Knowledge, Skills, and Abilities

• Proficiency in utilizing all major social media platforms (Facebook, Instagram, X (formerly Twitter),YouTube,Pinterest, LinkedIn etc.)
• Excellent written and verbal communication skills, with a keen eye for detail and creativity in content creation.
• Basic knowledge of social media analytics tools to measure and track performance.
• Strong understanding of social media trends, algorithms, and best practices.
• Ability to manage multiple projects simultaneously and to meet deadlines in a fast-paced environment.
• Ability to deliver community programs and presentations.
• Ability to make sound decisions without hesitation.
• Ability to manage time effectively

ESSENTIAL PHYSICAL SKILLS

• Ability to clearly communicate, both orally and written.
• Ability to sit, stand, walk and/or present (before an audience) for long periods of time.
• Acceptable eyesight - with or without correction.
• Acceptable hearing - with or without correction.
• Ability to operate a motor vehicle, along with a Florida driver's license.

Equal Opportunity Employer