Marketing Specialist, Digital and CRM
Description
Arlon Graphics, LLC is a cast vinyl manufacturing company in the business of creating innovative material for visual expression. Founded in 1958, Arlon Graphics manufactures and markets high-quality pressure-sensitive materials for the fleet, architectural, digital imaging, and signage markets. Through more than 180 distribution partners across the globe, a growing number of strategically-positioned sales offices and warehouses, and customer-centric operations, Arlon is recognized as a global leader in graphic films. Join the Arlon Graphics conversation and follow us at @arlongraphics on Facebook , Instagram , Twitter , and LinkedIn . For more information, visit arlon.com .
Why work here?

• Global, modern, growing company, in business since the 1950's
• Vacation, Sick and Holiday Pay
• Health Insurance (Medical, Dental, & Vision)
• 401(k) Retirement Plan with company match
• Company Sponsored Life Insurance
• Career Development Support
• Employee Discounts
• Annual bonus pay potential

Position Overview:
We are seeking a talented individual to join our global marketing team as a Digital Marketing and CRM Specialist. This role will play a crucial part in managing Arlon Graphics' online presence, including websites, blogs, email marketing campaigns, landing pages, social media, and paid advertising, among other lead generation functions.
Key Responsibilities:
Manages customer relationship management platform, focusing on lead management and marketing automation. As a subject matter expert in HubSpot management, marketing, and sales campaign analytics, will support the team by managing the website and setting up online campaigns. Responsibilities include optimizing HubSpot workflows, analyzing campaign performance metrics, updating website content, creating engaging blog posts, and maximizing online campaign effectiveness. Contributions will directly impact customer engagement and conversion rates, driving measurable results across our digital marketing efforts.
Lead Generation & CRM Management •

• Develop and implement strategies for lead generation and manage CRM systems to optimize lead nurturing and conversions.
• Collaborate with the Marketing team on segmentation, measure results and optimize workflows for these segments to convert leads into customers.
• Implement lead nurturing workflows, automated email sequences, and effective lead scoring models.
• Build customized views, dashboards, and reports for users.
• Manage CRM platform daily, creating workflows, automated lists, updating forms and properties•Oversee data integrity, manage, grow, and maintain health of user databases.
• Measure and optimize HubSpot campaigns, proactively monitor and analyze campaign performance metrics to identify areas for improvement and enhance strategies.
• Share knowledge and best practice, carry out training for existing and new users.

Website Management

• Oversee and manage the company's website, ensuring optimal functionality, user experience, and content accuracy.
• Act as the owner of our website performance, updates, and ongoing maintenance, with a focus on optimizing for search and user experience. Leading our website roadmap.
• Manage online content via CMS platform (edit and publish web pages and blog), including SEO edits.
• Own the management of SEO and PPC campaigns with agencies and/or freelancers. General knowledge of working with Google Analytics and AdWords is required.
• Collaborate with IT, design, and content teams to update and optimize the website regularly based on performance insights and analytics.

Digital Marketing Execution:

• Manage day-to-day digital marketing campaign execution, including preparing and executing landing pages and emails using automation software.
• Assist with implementation of paid digital campaigns and PR campaigns.
• Work with the regional marketing team to organize and maintain a database of customers.
• Assisting with the analyses of marketing data, including campaign results, conversion rates, and online traffic to improve future marketing strategies and campaigns.

Email Marketing:

• Provide expertise and guidance on developing a globally focused email marketing strategy (North America, Latin America, EMEA, ANZ, etc.) serving as a consultant for the regional marketing teams.
• Develop, execute, and optimize Global email marketing campaigns to engage existing customers and acquire new ones, while ensuring alignment with overall marketing strategies.
• Work with the Visual Designer, Content Manager and digital marketing agencies or freelancers to develop assets needed and contribute to copywriting for email.
• Track and report email marketing metrics/KPIs such as open rates, click-through rates etc.

Social Media & Community Engagement:

• Partnering with other marketing professionals to support plan strategies and create assets for the regions that maintain an authentic social voice that enhances the Arlon brand, increases its reach, and improves the customer experience.
• Track key performance indicators (KPIs) to ensure that campaigns are tracking in line with expectations.

Requirements
Minimum Required Education, Background and Experience:

• Bachelor's degree in marketing, business administration, or another related field.
• Four (4) years of recent work experience, as per the requirements listed above.
• Two (2) to three (3) years of experience working with HubSpot, Salesforce or Marketo.
• Proven experience with CRM and marketing automation platforms, preferably HubSpot.
• Excellent analytical skills with the ability to interpret data and generate actionable insights.
• Understanding of website content management, SEO strategies and analytics reporting.
• Familiarity with online advertising platforms, specifically Google AdWords.
• Working knowledge of Facebook Business Suite, Sprout Social or other social analytics / social listening tools
• Experience with Adobe software packages including Premiere Pro, InDesign, and Photoshop a plus.
• Superior communication skills in the English language (inter-personal, listening, verbal, written, presentation).
• Is personally guided by, espouses, communicates, and works with, and through, values of Integrity, Excellence, Inspirational, Teamwork and Accountability (Arlon's core values). Demonstrates strong commitment to organizational goals and acts in the best interest of the company.

Pay Transparency: The current pay range for this position is between $70,000 - $80,000 per hour/annualized. Rate of pay will depend on factors such as market conditions and location, job-related knowledge and skills, education, training, and experience. If hired, employment will be at will. The Company reserves the right to modify pay, as well as any other discretionary payment or compensation program, at any time.
EOE
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