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SEM Manager
$102k-133k (estimate)
Full Time 1 Week Ago
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TLC Plumbing, Heating, Cooling & Electrical is Hiring a SEM Manager Near Albuquerque, NM

TLC Plumbing & Utility is an award-winning company with a life-changing culture, and we are always looking for experienced individuals to join our team. TLC’s mission is to provide a stable work environment while being respected among our peers. This is supported by our core values of honesty, hard work, respect, compassion, and consistency.

We have helped more people obtain their license(s) than any other company in New Mexico.

Job Description

The SEM (Search Engine Management) Manager will be responsible for managing all aspects of our pay-per-click advertising campaigns across Google as well as Local Service Ads.

Job Responsibilities

  • Develop and implement LSA and PPC strategies to drive traffic, leads, and conversions for all services including but not limited to plumbing, heating, cooling, and electrical services.
  • Conduct keyword research, ad copywriting, and campaign setup to optimize campaign performance and maximize ROI.
  • Monitor and analyze campaign performance data regularly to identify areas for improvement and optimization.
  • Manage LSA and PPC budgets effectively, ensuring optimal allocation of funds to achieve campaign objectives.
  • Stay updated on industry trends, best practices, and algorithm changes to continually improve campaign performance.
  • Collaborate with internal teams, including marketing, sales, and operations, to align LSA and PPC efforts with overall business goals.
  • Provide regular reporting and analysis on campaign performance, highlighting key metrics and insights to leadership

Job Requirements

  • 3 years experience
  • Bachelor's degree in marketing, advertising, or a related field a plus.
  • Proven experience managing PPC campaigns, preferably in the home services or construction industry.
  • In-depth knowledge of Google Ads, Bing Ads, and other PPC platforms.
  • Strong analytical skills and experience using analytics tools to interpret campaign performance data.
  • Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
  • Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.
  • Google Ads certification and experience with Google Analytics.

Salary

$50,000 - $70,000(depending on experience)

Benefits

  • Medical Insurance
  • Dental & Vision Insurance
  • Employer Provided Life Insurance
  • 401K
  • Multi-site Health Clinic
  • Paid Continuing Education

Job Summary

JOB TYPE

Full Time

SALARY

$102k-133k (estimate)

POST DATE

05/07/2024

EXPIRATION DATE

07/05/2024

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The following is the career advancement route for SEM Manager positions, which can be used as a reference in future career path planning. As a SEM Manager, it can be promoted into senior positions as a Digital Marketing Director that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary SEM Manager. You can explore the career advancement for a SEM Manager below and select your interested title to get hiring information.