Brand Director

Location: Boston Massachusetts (a hybrid position)

Responsibilities: 

This position requires an ability to manage, develop, and expand the existing marketing plan, and oversee the execution of all marketing and PR activities as well as sales. We are looking for a marketing/sales professional who will review and expand upon our existing marketing plan and develop new strategies to reach key customer markets. This involves a combination of experience in running digital marketing campaigns, in-person networking/presentations, and marketing data analysis as well as speaking with potential clients weekly basis. The ideal candidate will be flexible, willing, and willing to be instrumental in shaping and communicating our vision and mission to potential customers around greater Boston. 

Position will require the use of the following software: 

• Hubspot CRM / Marketing
• Sharepoint
• Microsoft office
• Docusign
• Google Analytics
• Google Ads
• Meta Business Suite
• Zapier
• Dropbox
• Wordpress
• Canva
• Zoom

Qualifications and Education Requirements: 

• 3-5 years of experience in Brand Marketing, ideally in the Architecture/Construction industry
• 3-5 years managing a small marketing team.
• Must have a valid driver's license and have reliable transportation. 

Required Skills: 

• Ability to manage and allocate marketing budget across all activities in the department.
• Experienced creating/reviewing ad proofs both for print magazines and digital campaigns.
• Experienced creating and managing digital marketing campaigns in both Meta and Google 
• Comfortable attending networking and sponsored events with media outlets and trade partners 
• Proven ability to analyze marketing data, identifying KPI's, and make recommendations to executives based on the findings. 
• Comfortable managing a team of marketing people working on brand initiatives.
• Monitor market trends, research consumer markets and competitors activities.
• Strong analytical skills partnered with a creative mind.
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up-to-date with latest trends and marketing best practices
• Willingness to learn new systems. 
• Degree in marketing or a related field is a plus.
• Degree and/or experience in the hospitality industry is a huge plus. 

Benefit: 

• Health Insurance 100% of premium paid for employee and family within 1 month of hire. 
• 70% of the health insurance deductible will be paid by the company if enrolled in a company sponsored health insurance program. 
• SIMPLE IRA up to 3% match 
• PTO 40 hours from Day 1; additional 40 hours at 90 days; 104 hours after 1 year 
• Paid Holiday 8 days 
• Profit sharing based on company results.