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Bahama Buck’s Overview
We believe that serving honor, dignity, and respect is equally as important as serving our world-famous Sno®.
From our frontline Avalanche Crew members to our Support Center team, we’re on a seamless mission to be the blessing to our guests. We are looking for passionate individuals, who share our mission and values, to help us grow the Bahama Buck’s brand and help Bless Our Guest by Creating the Ultimate Tropical Dessert Experience.
The Bahama Buck’s Marketing Department is focused on proactively identifying guest needs through research, utilizing insights to develop winning brand positions and products, and effectively communicating them internally to our franchise family and externally to the guest. Our vision for the department is to Advance the Brand while ensuring that every decision accelerates Bahama Buck’s growth and blesses our guests!
Position Overview
Digital Loyalty is a key part of Bahama Buck’s marketing strategy. With the fast-emerging digital environment, and our guests expecting more from us every day, this role is focused on innovation across the customer journey through Bahama Buck’s digital loyalty program. This role will identify the most meaningful digital communication for our guests, and develop and bring it to life, all with a strong eye towards growing shop traffic and profitability for franchise owners. We do this in partnership with our Field Marketing and Creative Production teams.
The Digital Loyalty Specialist is responsible for developing and implementing a comprehensive digital communication strategy that will transform our brand by building and continually optimizing our guest-facing loyalty program inclusive of a digital promotions plan. This person will oversee the development of the strategic roadmap for the loyalty program to drive profitable, and incremental guest behavior. They will spearhead campaigns and communications strategies, execution and implementation of promotions while working with key partners across the organization to develop personalized programs across E-Mail, Push, SMS, etc.
The Digital Loyalty Specialist will drive recommendations and enhancements to reach aggressive revenue goals and key performance indicators that transform Loyalty efforts to drive the brand's long-term growth. Working closely with key team members, this individual will also define a digital offer and communication roadmap that delivers improved profitability, while minimizing guest purchase subsidization and maximizes new guest engagement.
Responsibilities
● Serve as a steward of the Bahama Buck’s brand
● Analyze and interpret consumer insights and key performance indicators to inform digital loyalty communication
● Work with the Creative Team to develop digital collateral including writing design requests, briefing on
project objectives, and providing feedback
● Develop an annual national digital loyalty communication calendar that corresponds with the
department's messaging focus and marketing programs.
● Create and maintain ongoing journey communication to digital loyalty users that drives the
departments business objectives
● Develop and maintain strong working relationships with Field Operations, Finance, IT, and
Communications Teams
Qualifications
● Exhibit strong critical thinking skills
● Demonstrate a basic understanding of marketing principles
● Highly collaborative work style
● Proficient in Excel spreadsheets, formula creation
● Excellent written and verbal communication skills
● Strong ability to build collaborative relationships
● Ability to manage multiple projects simultaneously within compressed timeframes
● Self-starter with the ability to work independently
● Passionate about learning about and implementing strategic marketing principles
● Must be able to maintain a regular schedule of Monday through Friday from 8am-5pm
Job Type: Full-time
Benefits:
Schedule:
Experience:
Ability to Relocate:
Work Location: In person
Full Time
Restaurants & Catering Services
$49k-61k (estimate)
04/17/2024
08/13/2024
bahamabucks.com
MESA, AZ
50 - 100
1990
RICHARD COOPER
$5M - $10M
Restaurants & Catering Services
Bahama Buck's, the nation's premier tropical dessert franchise, is a concept so cool that it's hot! Providing our guest with a "Taste of Paradise," Bahama Buck's is the ultimate tropical dessert experience. Our signature delight is our premium gourmet shaved ice - shaved ribbons of fluffy sno, generously showered with one of more than 91 Bahama Buck's proprietary gourmet flavors. In addition to our "Greatest Sno on Earth" we offer made-to-order island smoothies blended with the freshest ingredients, fruit juices and our gourmet flavors. Whether it is a zany combination of flavors over perfect ...
sno, or a carefully concocted tropical drink, the atmosphere is always fun. Every drink and gourmet dessert is topped with a smile - it's the Bahama Buck's style. Bahama Buck's is a privately held franchise company and is the premier tropical dessert concept in the industry. Each Bahama Buck's also offers Paradise Fruit, a fresh blend of tropical fruits and our Island Specialty product line, including 100% Natural Drinks, Bahama Sodas and SnoBlast. Bahama Buck's opened its first shop in 1990 and soon led the way in the industry's flavor explosion. Known for our creative approach to desserts, Bahama Buck's continues to provide innovative ideas to the franchise community.
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