Crown Automotive Group is adding an E-Commerce Sales and Marketing Analyst to its management team!

This position is a dual-report to the VP/Chief Information Officer (CIO) and VP/Chief Marketing Officer (CMO) providing reports and analysis along with a variety of administrative functions within platforms/systems working with C-level executives, General Managers, Crown's marketing team and outside advertising agency along with pertinent platform/system vendors. 

Crown Automotive Group is a family-owned, TOP 100 dealership group, comprised of 34 award-winning franchises under 21 rooftops across FL, OH and TN. We are proud to be named a 2024 Tampa Bay TOP WORKPLACE by our employees - having achieved this recognition each year since 2021!

We offer a great benefits package that includes the following:

• Competitive pay 
• Medical, dental and vision insurance
• Short- and long-term disability coverage
• Life insurance
• Flexible spending accounts
• 401K w/ company match
• PTO
• The stability of an established company 
• Opportunities to serve your community 

Responsibilities Include:

Reputation Management

• Management of Online Review Process with Vendor
  • Oversee entire online review process in collaboration with Exteres across all company platforms.
  • Maintain Positive Brand Image and execute strategies to increase positive reviews collaborating with Crown teams.
  • Respond to negative reviews on all platforms in a timely manner, monitoring and reporting negative surveys, providing summary reports and monthly Exteres reviews and Google Business Profile reports to Crown Management Company (CMC) executives and General Managers.

Websites and Third-Party Listing Sites Merchandising and Functioning

• Ensure a positive customer experience and a smooth and seamless transactional process for customers on Crown’s internal websites, specifically:
  • User interface functionality 
  • Site functionality
  • Site search
  • Navigation
• Collaborate with the marketing team and ad agency to ensure seamless integration with all online and social media campaigns, including SEO/SEM and PPC campaigns, maximizing cross-channel impact and delivering a consistent customer experience.
• Act as an internal help desk for all inventory and pricing issues and work with website and feed providers to resolve these issues efficiently and effectively.
• Monitor and aid Exteres in managing Staff Pages
• Ensure website disclaimers and vehicle comments remain accurate.
• Manage voluntary website OEM compliance submissions and correction/resolution of any non-compliant pages or pricing.
• When receiving compliance infraction notifications from the OEMs for inventory, pricing rules, and disclaimer or verbiage violations, work with website providers and third-party listing sites to resolve the issues urgently.
• Conduct a monthly website check for 404 broken links.
• Prepare and share weekly inventory online photo reports to share with Crown Management
• Ensure website compliance with ADA, state regulations, privacy laws, and the FTC C.A.R.S. Rule when it is activated.
• Collaborate with the CMO, CIO, and the advertising agency in the design process and ensure that all website functionality is aligned with a common goal.
• Prioritize design problems by their significance and impact on the overall user experience.
• Monitor and Manage Third-Party Vendor Tools and Apps: Ensure all third-party vendor tools and applications integrated with Crown’s websites function optimally. Regularly assess these tools for performance, ensuring they enhance rather than detract from the overall website performance and user experience. Coordinate with vendors for timely updates, troubleshooting, and optimization to maintain a high standard of online service efficiency.

Google Analytics (GA) and website & third-party lead metrics

• Work with CIO to monitor the GA website metrics, creating monthly reports for CMC executive management and general manager review.
• Research, journey map, storyboard, and test user experience that leads to enhanced user satisfaction by improving usability, ease of use, and experience in the interaction between the user and the website.
• Monitor SEO and ensure strategies are working as expected.
• Using GA, analyze organic and paid search website traffic performance.

Customer Database Platform (CDP)

• Assist in ensuring the CDP is ingesting data properly.
• Provide postal mail lists to vendors when authorized by the CMO and CIO.
• Assist in facilitating vendor integrations when authorized by the CIO.
• Call Tracking
• Provide phone numbers for sales and service marketing campaigns when the CMO requests them.
• Monitor the call tracking numbers to ensure they are working properly and include the recorded call message where necessary.

Crown's Monthly Newsletter

• Gather all pertinent information from various Crown sources and teams to create, edit and publish in a timely manner 

Requirements Include: