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Sr. Marketing Analyst
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$75k-98k (estimate)
Full Time 7 Days Ago
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The Custom Group of Companies is Hiring a Sr. Marketing Analyst Near New York, NY

Responsibilities

Integrate data and insights from multiple sources to drive holistic business recommendations and aid strategy development, ensuring a comprehensive understanding of user behaviors
Create and manage ongoing and ad-hoc reporting and analysis, translating data findings into strategic recommendations for improving user experiences and personalization campaigns
Elevate audience insights to inform testing initiatives and refine segmentation strategies, aiming to improve desire business outcomes across the entire customer journey
Clearly communicate actionable insights to stakeholders and executives through effective storytelling and data visualization
Provide advisement on measurement approaches for digital strategy campaigns, ensuring the establishment of levers to gauge success metrics effectively
Create and manage dashboards that highlight vital metrics, delivering comprehensive wrap decks to articulate insights and opportunities
Play a critical role in evolving measurement and reporting processes, setting new standards in analytical approaches to enhance overall effectiveness
Provide thought partnership on Business Intelligence (BI) and Analytics matters, acting as a strategic partner in guiding the organization towards data-driven decision-making


Requirements:

5-6 years of proven experience in marketing analytics, with a focus on behavioral data analysis
Strong verbal and written communication skills, with the ability to synthesize sophisticated information and convey complex ideas in an accessible manner
Experience in data work and are able to approach challenges with a strategic and analytical mindset, utilizing data as a primary driver for informed decision-making and problem-solving
An intrapreneurial mindset, seeking out ways to continuously improve both what is produced and how work gets done
Experience with Paid, Owned and Earned marketing channels
Working knowledge of common marketing analytics tools, with an emphasis on web/mobile analytics (Google Analytics, Heap) and data visualization (excel, Microsoft PowerBI is a plus).
An understanding of relational databases and supporting concepts; including granularity, keys, joins, and transformations.
Familiarity with Google Tag Manager and basic web technology concepts

Job Summary

JOB TYPE

Full Time

SALARY

$75k-98k (estimate)

POST DATE

05/07/2024

EXPIRATION DATE

05/20/2024

WEBSITE

customgroupofcompanies.com

HEADQUARTERS

NEW YORK, NY

SIZE

50 - 100

FOUNDED

1986

CEO

DIANE MCGAW

REVENUE

<$5M

INDUSTRY

Business Services

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About The Custom Group of Companies

For over 30 years, The Custom Group of Companies has been a leader in the recruitment industry, providing temporary/consulting, direct hire, and executive search services throughout New York. The Custom Group of Companies provides creative, custom solutions to several industry groups, with a specialty in Office Support, Creative, Healthcare, Human Resources, Legal, Marketing, and Technology and Accounting and Finance As New Yorks most trusted and highly regarded employment firm, The Custom Group of Companys highest priority is developing long term relationships with dynamic companies, understa ... nding their strategic goals, and delivering custom staffing solutions. The Custom Group is equally as committed to career candidates by working on their behalf to find them the best position for their career trajectory. The Custom Group of Companies is a Certified Women- Owned Business Enterprise. More
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The following is the career advancement route for Sr. Marketing Analyst positions, which can be used as a reference in future career path planning. As a Sr. Marketing Analyst, it can be promoted into senior positions as a Private Label Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Sr. Marketing Analyst. You can explore the career advancement for a Sr. Marketing Analyst below and select your interested title to get hiring information.

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