Job Title: Marketing Test/Design Lead Analyst Location: Minneapolis, MN Duration: 12 Months

This Analyst will partner with Consumer Deposits and Marketing Business Lines leaders to understand and qualify data requirements as well as analyzing data, research projects and present analytical solutions.

• Responsible for working on big data/analytics projects that gather and integrate large volumes of data, performs analysis, interprets results, and develops actionable insights and recommendations for use across the company.
• Responsible for audience selection, campaign design, and producing marketing measurement results
• Optimize and test marketing campaigns including designing a new experiment based on data and insights
• Holdout Tests, A/B tests, multivariate tests to compare marketing effectiveness
• Monitor and measure the results and testing efforts
• Develop technical documentation and client facing material.
• Interprets data and analyze results using various statistical techniques and tools.
• Presents data visualization and analysis in a clear and concise manner allowing the audience to quickly understand the results and recommendations so they activate upon them and make data driven decisions.
• Measures and monitors results of applied recommendations and present adjustments.
• Ensures all data acquisition, sharing and results of applied recommendations are compliant with company standards.

Preferred Skills/Experience

• At least 5 years of practical analytics experience
• Expert user of advanced tools & techniques to perform analysis and interpret data
• Expert user of SAS, SQL, R, or Python
• Strong analytic skills with the ability to extract, collect, organize, analyze and interpret trends or patterns in complex data sets
• Strong ability to query data out of large data sets
• Tableau, Power BI, or similar analytics data visualization tools
• Experience in designing a practical experiment and measuring marketing campaign effectiveness
• Expert in analytic storytelling and presentation, including PowerPoint and other tools
• Experience in financial services, with deep knowledge of financial services products, customers, transaction and interaction data and source systems
• Master s Degree